Job Description

About Us



SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world .



About the Role

As VP, Regional Marketing for DACH/Poland, you will lead Ninja’s marketing strategy and execution and play a key leadership role in shaping the brand’s growth across the region. Based in Frankfurt, you will act as both a commercial driver and cultural ambassador – ensuring Ninja resonates with diverse regional audiences while accelerating our global growth agenda.



This high-impact, highly visible role requires a balance of strategic vision, compelling storytelling, regional expertise, commercial acumen, and team leadership to deepen brand connection and deliver measurable growth across the region.



Responsibilities



Regional Leadership & Strategic Planning



Represent the voice of the DACH/Poland consumer to global leadership, advocating for regional nuance in consumer behavior, retail dynamics, and media landscape



Lead the adaptation and activation of the global marketing strategy, aligned to global priorities and brand standards



Influence global stakeholders on what is needed for the brand to win in-region, driving agenda-setting conversations for the markets



Go-to-Market Excellence



Own end-to-end GTM planning and execution, including positioning, launch strategy, pricing, and retail readiness



Lead localization of global campaigns to ensure cultural relevance, brand consistency, and commercial impact



Partner with Sales to drive category expansion, retail activation, and trade marketing strategies across key accounts



Brand Stewardship, Consumer Insight & Performance



Champion a consumer-first mindset and elevate regional insights to shape brand positioning, product strategy, and innovation roadmaps



Monitor KPIs across the region, optimize marketing investments, and drive continuous improvement



Ensure Ninja’s portfolio is positioned for long-term growth and cultural relevance in the region



Team Leadership & Cross-Functional Collaboration



Build and lead a high-performing regional marketing team responsible for executing the global marketing strategy within their markets



Foster strong cross-functional partnerships across Product Marketing, Media, Social, PR, Creative, Sales, and Regional Distributors to drive results



Qualifications



12+ years of marketing experience, preferably in CPG, with at least 5 years in a senior leadership role overseeing multiple markets across EMEA



Deep understanding of regional consumer behavior, cultural dynamics, and the retail/media landscape



Fluency in English and German is required (additional languages a plus)



Proven success adapting and executing global marketing strategies in a regional context



Strong leadership presence, cross-functional influence, and team development capability



Willingness to travel across the region and to global HQ as needed



Our Culture



At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.



What We Offer



We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. To gether, we won’t just launch products— we’ll disrupt entire markets.



At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

Learn more about us:

Life At SharkNinja

Outrageously Extraordinary

SharkNinja's Candidate Privacy Notice can be found here:

https://www.sharkninja.com/candidate-privacy-notice/

For candidates based in China, please visit:

https://sharkninja.com/candidate-privacy-notice/china/

For candidates based in Vietnam, please visit:

https://www.sharkninja.com/candidate-privacy-notice/vietnam/



We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com