Job Description

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Short Description

SPREAD is a Berlin-based Industrial AI SaaS company pioneering

Engineering Intelligence

for complex manufacturing industries. We've built the first AI-powered platform that connects fragmented engineering data to create a unified "Product Truth," enabling automotive OEMs, aerospace manufacturers, and defense contractors to trace requirements to field performance, diagnose root causes in minutes (not weeks), and simulate system-level changes before implementation.

We’re looking for a

VP Marketing & GTM Strategy

to drive SPREAD focus areas, clarify how we win in those segments, and which go-to-market motions we scale. You will combine structured problem-solving with hands-on execution to build a marketing engine that reliably generates and progresses a multi-million-euro enterprise pipeline.

This is a

senior, business-critical role

working directly with C-level, owning GTM strategy and the marketing function end-to-end.

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Your Mission

As VP Marketing & GTM Strategy, you will:

Define SPREAD’s

market narrative, positioning, and target segments

. Design

go-to-market strategies

for key industries and accounts, in collaboration with Sales and Product. Build an

integrated marketing engine

across thought leadership, ABM, demand, and product marketing. Lead and develop a

multi-disciplinary marketing & BD team

with clear priorities, metrics, and operating rhythm.

You’ll report to

Alexander Matthey

, SVP Go-to-Market

, and work closely with the Founders and Leadership team.

What You’ll Do:

1. Market & GTM Strategy:Develop a clear view of

priority segments and buying centers

in automotive, aerospace, defense, and related industries. Define

ideal customer profiles

and use cases where SPREAD has a strong right to win. Build

GTM playbooks

per segment: value drivers, key messages, competitive alternatives, and recommended motions. Turn strategy into a

prioritised portfolio of initiatives

with explicit hypotheses, success criteria, and timelines. Prepare

executive-ready GTM plans and updates

that align leadership around focus and trade-offs.

2. Category Narrative & Thought Leadership:Own the

Engineering Intelligence

narrative: what it is, why it matters now, and how SPREAD differs from PLM/ALM, analytics, and generic AI tools. Shape a

content strategy

using POV pieces, case studies, and talks to reach both technical leaders and business stakeholders. Represent SPREAD at selected

industry events and roundtables

through keynotes and panels. Build

repeatable formats

for customer stories and playbooks that commercial teams can use in their engagements.

3. Account-Based & Strategic Marketing:With Sales, identify

strategic accounts

and design

account-specific programs

(workshops, executive briefings, co-innovation formats). Structure

multi-step journeys

for these accounts, from initial education to pilot, expansion, and long-term partnership. Maintain a

structured view of each strategic account

: stakeholders, buying process, current state, risks, and opportunities. Orchestrate

field, content, and digital activities

required to progress opportunities through long sales cycles.

4. Demand Generation & Product Marketing:Oversee

integrated campaigns

across content, events, digital, and partnerships that map to your GTM plays. Ensure

product positioning and messaging

are clear and specific for each key persona and industry. Align with Product on

launch plans

for major releases and ensure Sales has effective enablement (decks, stories, ROI cases). Work with specialists to

execute

performance and lifecycle marketing while maintaining ownership of priorities and effectiveness.

5. Marketing Operations, Metrics & Team Leadership:Define the

core metrics

for marketing effectiveness: pipeline contribution, conversion rates, velocity, and coverage in target accounts. Collaborate with Revenue Operations to ensure

reliable data and dashboards

in HubSpot/Salesforce. Establish a

planning and review cadence

: quarterly priorities, monthly reviews, and a manageable pipeline of experiments. Hire, coach, and develop a

high-performing team

across product marketing, demand/field marketing, and operations.
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Your Experience

Experience & Background:

8–12+ years in

B2B software or industrial technology

, with responsibility for

go-to-market and marketing

in enterprise environments. Experience designing or leading

GTM strategy for high-ACV, multi-stakeholder deals

. Proven track record of working closely with

Sales and Product

on shared pipeline and revenue goals. Exposure to

technical or engineering-driven products

(platforms, data/AI, industrial or engineering tools) and the ability to quickly understand complex technical concepts.

Skills & Working Style:

Structured problem-solver

: able to break down ambiguous GTM questions into clear analyses and decision options. Strong

storytelling and communication

skills: you can frame complex topics for executives, engineers, and commercial teams. Comfortable with

data and metrics

: you understand funnels, unit economics, and how to design tests to validate assumptions. Able to move between

strategy and hands-on work

: from crafting narratives and frameworks to shaping key decks and campaigns. Skilled at

cross-functional collaboration

, aligning stakeholders around a small number of important priorities.

Leadership & Mindset:Proven ability to

build and lead teams

, set expectations, and create an environment where specialists can do their best work. Bias for

clarity and focus

: you simplify where possible, make decisions, and ensure important work is finished. Comfortable in a

growth-stage environment

with incomplete information and evolving priorities. High sense of

ownership for business outcomes

, not just marketing activity.
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Why SPREAD?

The Problem is Real:

Automotive OEMs, aerospace manufacturers, and defense contractors are drowning in engineering complexity. Software-defined vehicles have 10x the software they did a decade ago. Engineers lose 40% of their time searching for information across 15+ disconnected systems. Our customers are desperate for a solution!

The Timing is Perfect

AI moment:

Industrial AI adoption is accelerating (GenAI, predictive analytics).

Market tailwinds:

Every OEM transitioning to software-defined products.

Regulatory pressure:

DO-178C (aerospace), ISO 26262 (automotive) require traceability.

Budget:

Engineering Intelligence is now a C-level priority (CTO, CDO budgets).

The Opportunity is Huge

TAM:

€15B+ (PLM + ALM + Engineering Analytics markets).

Competitive moat:

Proprietary Engineering Intelligence Network (EIN) ontology, 3+ years of R&D.

Land & Expand:

Start €300k, expand to €2M+ per account (VW, BMW proof points).

The Culture is Exceptional

Ownership: You own the outcomes, not just the activity. Impact: Your work directly moves revenue and the company's trajectory. Learning: Weekly exec team strategy sessions, access to top advisors. Flexibility: Remote-friendly, Berlin HQ, work from customer sites when needed.
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Contact

Dmytro ?efymenko

recruiting@spread.ai



SPREAD AI

Köpenicker Str. 40c | 10179 Berlin



Stay connected—follow us on LinkedIn for the latest insights and updates

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About us

SPREAD is pioneering

Agentic Engineering Intelligence

. Our low-code platform transforms fragmented hardware and software product data into dynamic

Product Twins

, creating an AI-ready knowledge base that powers smarter decisions and automation across the entire product lifecycle.

At the heart of our technology lies the world’s first

Universal Engineering Information Model (EIN)

— a semantic framework that connects domain-specific and lifecycle data into a federated

Engineering Intelligence Graph

, continuously evolving over time. This foundation enables specialized AI agents to execute tasks like compliance checks, dependency analysis, and specification generation — seamlessly integrated into the tools engineers already use.

The impact is tangible: companies using SPREAD achieve up to

10x faster time-to-market

,

50% lower lifecycle costs

, and

significantly higher product quality

.

Industry leaders such as

Volkswagen, Mercedes-Benz, BMW, Audi, Rheinmetall

, and others rely on SPREAD to build the next generation of software-defined products.

Headquartered in Berlin, SPREAD delivers

enterprise-grade security

(ISO 27001 & TISAX), full

GDPR compliance

, and flexible deployment options — in the cloud or on-premises.

Our Vision

The future of engineering is

data-driven and agentic

. We make product data the most accessible, intuitive, and impactful resource in engineering — so that engineers can unleash their full creativity and drive innovation at scale.