Job Description

At Fielmann, we are more than just colleagues – we are a team. Our strong sense of unity is what makes us successful. We grow through fresh ideas and new perspectives. With your dedication, we continue to evolve – sometimes quickly, sometimes with care. Together, we find the right pace and set the standards of tomorrow.

We give our all – your benefits

Attractive compensation, 13th salary with the option to convert it into additional time off Annual budget for Fielmann products of over €1,080 for you and your family Employee shares, capital-forming benefits, and numerous other perks (e.g., discounted Deutschlandticket, bike leasing) Flexible working hours and the option to work remotely Professional and personal development opportunities, e.g., at the Fielmann Academy Schloss Plön Supportive teams and a digital work environment Crisis-proof industry

We set tomorrow’s standards together – your tasks

Lead, develop and inspire a global team of brand marketing professionals Translate brand strategy into annual marketing plans, global toolkits and campaign frameworks Ensure brand consistency across all markets and channels while enabling local flexibility Oversee the execution and adaptation of campaigns across digital, social, in-store and experiential channels Collaborate with internal departments such as product, retail, e-commerce and PR as well as external agencies Monitor brand health, campaign performance and competitor activity to drive data-based decisions Act as key contact for regional marketing leads to support local implementation and share best practices Manage budgets, timelines and resource allocation across brand marketing projects

You inspire us – your profile

Degree in marketing, communications, business or a related field At least 9 years of experience in global brand marketing, including 2 years in a leadership role Expertise in developing and implementing brand campaigns across international markets Proven track record in leading high-performing, collaborative teams Fluent in English; German is a strong advantage Strategic mindset, hands-on attitude, strong organisational and communication skills Experience in matrix organisations and stakeholder coordination Background in fashion, lifestyle, consumer goods or retail is a plus
Sounds like a job where you can show your strengths? Apply now directly via our career portal. It’s sustainable, easy, and saves both time and costs. We look forward to receiving your online application, including your possible start date and salary expectations! Your contact in Recruiting is Torben Berndt.


The Fielmann Group is the third-largest company in the optical industry worldwide. This publicly listed family business, headquartered in Hamburg, provides customers with glasses, contact lenses, and hearing aids through an omnichannel business model.