Fashion und Lifestyle, 6.500 Mitarbeiter:innen, 13 Department Stores, Online-Shops in Deutschland, Polen, Österreich, Belgien, Luxemburg, Spanien, Italien, Tschechien, den Niederlanden und der Schweiz, über 2.000 Marken, 25 Restaurants & Confiserien, 15 erstklassige Services, drei Friseur-Salons und stets ein besonderes Einkaufserlebnis – das ist Breuninger. Ein Traditionsunternehmen, das internationale Wege geht, seine Ziele klar definiert und innovative Möglichkeiten schafft.
Stellenbeschreibung
As Teamlead Brand Marketing Campaigns & Cooperations (m/f/d), you will
shape Breuninger’s international brand presence
by leading the planning, development and execution of our
360° brand campaigns and strategic collaborations
.
Working closely with internal stakeholders (Creative, Media, Buying, CRM, Analytics) as well as external brand partners and agencies, you will ensure that Breuninger is positioned as a leading international omnichannel luxury fashion retailer.
The ideal candidate (m/f/d) is a highly trained marketing professional, experienced in brand and campaign management and communication planning with a passion for lifestyle and fashion. You must have strong strategic and execution skills, ensuring that the cross-functional team continuously strives for excellence and delivers ambitious and impactful campaigns. You are an extraordinary communicator and a stakeholder management champion.
Lead your team in developing and
executing 360° campaigns
that elevate Breuninger’s brand internationally and strengthen our positioning as the No. 1 omnichannel player in the DACH region and beyond. Manage and mentor two local Brand Marketing managers (Austria/Switzerland and Poland/CEE) as part of your broader team, ensuring seamless integration of market needs into our overarching communication strategy
Deliver impactful 360° brand campaigns and collaborations across all touchpoints (digital & offline), ensuring
coherent, and premium brand experience
Evaluate
marketing activities and collaborations
on a KPI level, optimizing for the maximum return on brand and investment
Build and nurture
strong relationships with cross-functional stakeholders
and partner brands
Foster a culture of excellence and efficiency in your team, driving continuous process improvements and automation
Guide international markets by
establishing structures and processes
that strengthen brand awareness in focus regions
Manage and develop partnerships
tailored to relevant market and consumer segments
Integrate
AI applications
into planning and campaign development processes
Qualifikationen
Bachelor’s or Master's degree in Marketing, Business or related field
8+ years’ experience in (brand) marketing ideally in consumer-facing lifestyle or fashion environments
Proven leadership experience and track record in people management
Deep understanding of 360° channel orchestration
including all digital and offline touchpoints
Strong expertise in leveraging AI applications in campaign planning
Excellent communication and presentation skills in both German and English
Strong project management capabilities, paired with a solution-oriented, proactive mindset
High emotional intelligence, able to navigate complex processes and diverse stakeholders with ease
Hands-on, ambitious and passionate about luxury, lifestyle and fashion
Affinity for complex proccesses and continous improvements across all involved parties, striving for best results
Fluency in German and English
Zusätzliche Informationen
At Breuninger, it's about more than just a job. We live by appreciation and responsibility – and that's exactly what our benefits reflect. They are a sign of how we accompany and support you. And best of all, this is only part of what you can expect from us.
Appreciation you can feel
Voluntary holiday and Christmas bonuses as well as pension contributions.
Your style, your advantage
30% employee discount, also for your partner, including restaurants and hairdressers.
Your loyalty counts
From your fifth year onwards, you will receive additional holiday days.
Sport-Life-Balance
Subsidy for your Urban Sports membership.
Grow with us
From training courses to leadership programmes.
Workation available
Up to 30 calendar days per year in selected European countries.
Holidays à la carte
You can secure additional holiday days through salary conversion, supplemented by a sabbatical option.
Mobile in everyday life
With Company Bike, you can easily lease your dream bike or e-bike.
Have we sparked your interest?
Then let's get to know each other quickly.
If you have any questions, Sabrina Rösch will be happy to assist you at any time.
We look forward to receiving your detailed online application, including your availability and salary expectations.
Impressum
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