Job Description

About us

Welcome to heo. Since 1996, we, the 250 employees, have developed heo into a leading international company in the world of pop culture.
A deep-rooted passion has shaped our actions from the very beginning. It means a lot to us to contribute to pop culture. When we feel that same passion in the people we work with every day, we know we are in our element. Going our own way has always been important to us. Being different is an opportunity and a strength for us. We have learned this from the many superheroes. After all, it is only by stepping off the beaten track that new possibilities, secret treasures and new horizons can be discovered.


Would you like to discover treasures and open up new horizons with us? Then join us from 01.01.2026 and shape the future as a

(Senior) Performance Marketing Manager (w/m/d) - hybrid

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The position is initially temporary. Permanent employment is possible.

Deine Mission und deine Aufgaben:

heo GmbH is a leading international distributor and brand developer in the pop culture and trading card gaming (TCG) space. As the company behind Ultimate Guard, a premium brand dedicated to innovative and high-quality accessories for trading card games, we are passionate about delivering products that protect and elevate the TCG experience.


We are currently seeking a highly skilled and motivated (Senior) Online Marketing Manager to join our team. In this role, you will take full ownership of our performance marketing efforts across multiple channels to drive user acquisition, engagement, and ROI — from strategic planning through to hands-on execution.

Full strategic and operational responsibility for all paid performance channels, including SEA, Paid Social (e.g., Meta, TikTok), Reddit, Twitch, and Amazon Advertising Conceptualization, setup, and continuous optimization of campaigns across the entire funnel Development and execution of Conversion Rate Optimization (CRO) strategies Monitoring and analyzing campaign performance, deriving actionable insights and optimization measures Building and maintaining a solid KPI framework to measure effectiveness and growth Collaborating closely with internal teams (e.g., brand, product, creative, e-commerce) to align marketing initiatives Staying up to date with digital marketing trends, best practices, and innovations in the TCG and broader e-commerce landscape Supporting additional channels such as Affiliate Marketing and Programmatic Display where applicable

Das solltest du mitbringen:

4+ years of experience in performance marketing, ideally in an e-commerce or DTC environment Proven hands-on experience with campaign planning and execution in SEA (Google Ads), Paid Social (Meta, TikTok), Reddit, Twitch, and Amazon Ads Solid understanding of CRO principles and implementation tools Strong analytical mindset; experience with tracking tools, A/B testing, dashboards, and performance reporting Ability to independently build KPI frameworks and define success metrics Excellent project management and communication skills; highly organized and self-driven Strong team player with a collaborative mindset Fluency in English (C1 or above) required; German is a plus Familiarity with the TCG (Trading Card Games) universe is a strong advantage

Was erwartet dich bei uns?

A respectful and appreciative working culture with real opportunities for development Dynamic, multicultural teams and flat hierarchies Bright, modern office spaces and flexible remote work options Team events from easy to extreme – because work should also be fun An exciting, fast-growing international business with room to grow



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Betriebliche Altersvorsorge

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Bike-Leasing

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Corporate Benefits

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Events

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Fitness-Angebote

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Flexible Arbeitszeiten

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Sonderurlaube

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state of the art equipment

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Superhelden-Rabatt

Trete ein in unser Popkultur-heoversum und werde Teil des Teams!

explore.heo.com/career

heo GmbH, West Campus 1, 76863 Herxheim, Deutschland









Wir freuen uns, dich kennenzulernen.

Bei Fragen wende dich bitte an:

explore@heo.com