Job Description

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Your tasks

As our

Senior Media Buyer – ATL (m/f/d), you’ll take the lead in shaping and executing Koro’s above-the-line media strategy across Europe, with a strong focus on TV and OOH campaigns. In this role, you’ll plan, manage, and optimize campaigns end-to-end, building the perfect media mix within budget to drive upper-funnel awareness and new customer acquisition. This is your chance to make strategic decisions, collaborate with cross-functional teams, and explore innovative channels and formats to expand reach, boost performance, and set new benchmarks in ATL marketing. Your responsibilities will include:

Plan, execute, and optimize campaigns

across TV, OOH, Radio, and digital channels, with clear KPIs for reach, frequency, and efficiency.

Develop media plans

balancing scale, quality, and cost efficiency.

Manage budgets strategically

, ensuring

cost-effective media investment

and maximum ROI.

Lead negotiations

with broadcasters, OOH providers, and other media vendors to secure advantageous rates, deals, and placements.

Evaluate and refine media performance

using ATL-specific KPIs and implement measurement approaches to assess the impact of offline campaigns on brand awareness and customer engagement.

Think cross-channel and along the full marketing funnel

to maximize integrated campaign effectiveness.

Monitor media market developments

, including key players, pricing trends, and competitive opportunities, to identify optimization potential.

Coordinate with agencies

to ensure delivery against KPIs, transparency, and continuous improvement.

Explore innovative channels and formats

to extend reach and improve campaign outcomes.
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Your profile

3-5+ years experience in media buying or media management

, focused on

performance-driven ATL campaigns.

Proven track record in

TV and OOH media buying

, including budget responsibility, performance optimization, and a solid understanding of media economics (GRPs, reach curves, CPM/cost per GRP). Strong expertise in

offline media (TV, OOH, Radio)

; experience with

programmatic or digital channels

is a plus. Excellent

negotiation skills

and experience managing

commercial agreements

with media partners.

Analytical and data-driven

, comfortable working with reports, analytics tools, and performance dashboards.

Highly organized, proactive, and hands-on

; capable of driving projects from strategy to execution and independently developing media initiatives. Experience in

agency management and stakeholder collaboration.

Fluent in

English

;

German

is a plus. You are based in

Berlin

or willing to relocate.

Channel-agnostic thinker

, able to optimize campaigns across TV, OOH, Radio, and digital channels, planning along the full marketing funnel.

You are curious and innovative

, constantly exploring new channels, formats, and approaches to improve reach, engagement, and ROI.
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What you can expect from us

Our diverse team is ready to be enriched and inspired by your ideas: help building the future of food retailing in our fast-growing start-up! Extensive

onboardings

which will prepare you for your various and challenging tasks.

Flexible working hours

and home office options to ensure a good work-life balance. A beautiful and

modern office in Berlin Schöneberg

, easy to reach by public transport – and we cover the costs of your monthly BVG (public transport Berlin) ticket. Find your way (back) to the gym thanks to

f

itness cooperations

with Urban Sports Club or FitX. Optimal performance thanks to a

modern MacBook.

Well equipped office kitchen with fresh fruit, delicious KoRo snacks, coffee and tea.

20 % discount

in our KoRo online store.

Regular team events

and joint activities as well as legendary company parties.
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Sounds good?

Then apply with your application documents (

CV and letter of motivation

) via the application form on our website. We are looking for real team members – let us know who you are and what motivates you!

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About us

KoRo’s mission is to deliver everyday feel good deliciousness to customers by redefining food industry norms with a wide range of high-quality innovative products. The product range extends from natural foods, such as nut butters and dried fruit, to clean label snacks and functional foods.



An ongoing commitment to transparency and product innovation drives the company to explore new food frontiers. KoRo's ambition is to establish a European-wide omnichannel love brand and become a household name in natural and snack foods.



KoRo was founded in Germany in 2014. The management team consists of CEO Florian Schwenkert, CFO Dr Daniel Kundt and COO Steffani Busch. The company employs more than 300 people and is headquartered in Berlin. A customer base of over 2.5 million people across Europe shop for KoRo products online at www.koro.com, as well as in supermarket household names and major drug store chains.

The KoRo team is just as diverse as our product range!

To ensure that diversity continues to grow as quickly as our nut-loving team, we evaluate applicants regardless of gender, nationality, ethnic and social origin, religion/denomination, ideology, disability, age, sexual orientation, or identity.



Do you want to become part of our mission and actively shape the future of KoRo with your skills and talent? Then apply now!