Senior Demand Generation Manager (all Genders)

Berlin, BE, DE, Germany

Job Description

Join TeamViewer, the leader in remote connectivity software. We harness the potential of cutting-edge technologies such as Augmented Reality and Artificial Intelligence to push the boundaries of innovation and shape the future of digitalization.




Our team of more than 1,500 employees spans different continents, cultures and disciplines. With our inclusive values, we celebrate the unique perspectives and talents each individual brings to the table and foster a dynamic work environment where new ideas thrive.




Become part of our winning team and help us create a world that works better.




Responsibilities







The

Senior Demand Generation Manager

will own the strategy, execution, and optimization of full-funnel demand generation programs that drive pipeline growth, accelerate revenue, and deepen customer engagement across global markets. This role has a strong focus on

Enterprise and ABM-led motion

, partnering closely with Sales, Product Marketing, and Marketing Operations to translate GTM strategy into measurable pipeline and revenue impact.



You will design and scale multi-channel campaigns across awareness, acquisition, nurture, and expansion—balancing strategic planning with hands-on execution. This is a highly cross-functional role requiring strong analytical skills, operational rigor, and a deep understanding of enterprise buying cycles.




Own and execute

full-funnel demand generation strategy

with a strong focus on

Enterprise and ABM-led programs

. Design and run multi-channel campaigns aligned to business goals, including

new logo acquisition, expansion, and product launches

. Develop

segment- and region-specific approaches

(Enterprise vs. SMB; Net New vs. Existing) across EMEA, APAC, and AMS, ensuring alignment with local market needs and cultural nuances. Partner with

Product Marketing, Sales, -Marketing Ops

and Content to translate GTM strategy into high-impact demand programs, taking ownership from concept through execution and optimization. Plan and optimize

campaigns

to engage buying groups and accelerate complex enterprise deals with long sales cycles, showing resilience and adaptability in the face of shifting priorities and market dynamics. Test, measure, and optimize assets, channels & messaging across the funnel to drive

pipeline quality, velocity, and revenue impact

. Analyze performance and audience insights to inform ongoing strategy and investment decisions. Coordinate and communicate effectively across global teams and time zones to ensure smooth execution and stakeholder alignment.



Requirements






6+ years of B2B demand generation experience

, with significant exposure to

Enterprise and ABM-led full-funnel campaigns

. Proven track record of

driving pipeline and revenue impact

in a SaaS or technology environment. Strong understanding of integrated

marketing tech stacks

(eg. Marketo, Salesforce, Demandbase – or similar) and account-centric measurement frameworks; hands-on experience is an advantage. Deep understanding of

ICP definition, buying groups, and enterprise buying journeys

. Highly analytical mindset with the ability to translate data into actionable insights and optimizations. Strong project and time management skills with the ability to prioritize effectively, manage multiple complex campaigns simultaneously, and consistently meet deadlines. Creative, strategic thinker who can balance

big-picture planning with hands-on execution

. German or French language is a plus.



What We Offer






Onsite Onboarding

in our HQ office for an optimal start

Great compensation and benefits packages

including company achievement bonus or sales bonus, company stocks and regular salary reviews Premiums for the private pension plan (

BAV

) up to the maximum amount are topped up by TeamViewer

Public transport friendly

offices Option to

lease an e-bike

(Germany only)

Special terms

for local gyms Access to Corporate Benefits platformwith many

discounts

Regular

Team events

and company-wide celebrations

Open door policy

, no dress code rules, frequent all Hands and Leadership Lunches

Hybrid

and

Flexible

work time with up to 50% home office

Work From Abroad Program

allowing up to 40 days of work outside your contracting country We celebrate

diversity

as one of core values, join and drive one of the c-a-r-e initiatives together with us!



TeamViewer is an equal opportunities employer and is committed to building an inclusive culture where everyone feels welcome and supported. We C-A-R-E and understand that our diverse, values-driven culture makes us stronger. As we continue to grow as a company, we also focus on enabling our employees to grow both personally and professionally. We are proud to have an open and embracing workplace environment that will empower you to be your best no matter your gender, civil or family status, sexual orientation, religion, age, disability, education level, or race.

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Job Detail

  • Job Id
    JD4103498
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Berlin, BE, DE, Germany
  • Education
    Not mentioned