Job Description

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Your daily business

Imagine this...


Your content strategy goes live and you see how the decisions you made start driving real business outcomes – not just traffic or rankings, but pipeline, SQLs, and revenue for our B2B SaaS clients. You instantly understand which insight, ICP focus area, or persona angle moved the needle, and that’s what energizes you.



Your first month at YOYABA is filled with industry leading projects, motivating insights, sharp sparring sessions and a team that pushes you to grow.

You quickly realize: this is neither “just a writing job” nor “just a strategist job”.

This is strategic ownership with hands-on excellence.


If that resonates with you, keep reading – we’re looking for exactly you.

You build content roadmaps aligned to business goals, buying triggers and pipeline stages. You translate product messaging into clear, persona-focused content plays. You identify SQL opportunities and strengthen growth levers within the account. You define formats and channels based on strategic impact not vanity metrics. You use keyword, prompt and search data as validation layers, not as strategy drivers.

You write when writing matters when a piece is strategically critical, when clarity matters or when we want to set a benchmark. You bring structure and clarity to complex SaaS topics and make them relevant, sharp and easy to understand.



You analyze performance across persona fit, buying journey effectiveness, SQL and pipeline contribution, intent signals, SERP and social patterns and qualitative resonance. You turn these insights into clear, actionable recommendations and proactively report them to the Account Strategist and client stakeholders.



You collaborate with internal and external writers and client teams to ensure consistent strategic and editorial quality. You give focused, constructive feedback and lift the quality of everyone around you.

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Requirements

Love for language and clarity, with excellent writing skills in English and German Solid experience in content marketing, ideally in B2B SaaS or an agency environment Strong understanding of SaaS models, ICPs, buying journeys and revenue mechanics Confident use of AI tools for research, analysis, ideation and workflow optimization A pipeline and revenue mindset: SQLs, demand, conversion and measurable business impact Ambition and a growth mindset you iterate, improve and push yourself and the team forward
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Warum wir?

A team of A-players and founders striving for growth A culture built on ownership, clarity and high performance A uniquecoaching program for professional and personal development Access to Humanoo*: fitness challenges and 1:1 mental health sessions
Subsidized gym or Urban Sports membership Workations possible and loved by our YOYABEEs * Up to 60% subsidy for your company pension plan