Job Description

The Partner Business Manager is responsible for managing relationships with Tier-2 resellers, staying updated on market insights, and driving business growth through data-driven insights. This role focuses on ensuring strong strategic relationships, achieving business objectives, and promoting HP offerings.


PBM will drive business growth through the Amplify program and GBU initiatives, strong partner engagement with HP, strategic relationship between reseller and HP towards becoming OEM of choice, increase HP Share of Wallet with partners.

Key Responsibilities

Manage relationships with assigned Commercial Tier-2 resellers. Stay updated with market and industry insights, expertly align HP business objectives with partner capabilities, identify market trends, and turn them into actionable business opportunities. Consult partners on growth and transformation strategies, collaborate with partner and HP sales teams, generate data-driven insights, and create joint business plans to promote sales growth. Enable and develop partners' understanding of actions they need to grow their business in strategic alignment with HP. Lead the orchestration of HP’s ecosystem as the "point-guard"—driving strategic relationships, engaging in partners' co-selling efforts, resolving challenges, shifting partners to contractual selling, and ensuring quota achievement by engaging in transactional and relationship selling. Promote HP offerings, leveraging a deep understanding of the HP portfolio. Drive Amplify program and GBU initiatives. Engage with country PBMs to communicate account goals, plans, key themes, share business analysis, and aggregate Joint Business Plans from their inputs. Consistent travel to meet partners

Education & Experience Recommended:

Bachelor's degree in Business Administration, Marketing, or a related field. Minimum of 5 years of experience in channel distribution management or a similar role. Proven track record of managing strategic relationships and driving business growth. Experience in inventory management, order processing, reseller engagement and logistics. Strong understanding of market trends and ability to turn insights into business opportunities.

Knowledge & Skills

Leverages in-depth partner knowledge

to develop and execute growth-focused sales strategies.

Skilled in leveraging performance metrics

to assess partner effectiveness and guide business development strategies.

Leadership-level communication expertise

to deliver tailored value proposition and gain trust. Customer-focused thinking and strong relationship-building skills. Data literacy and ability to leverage data-driven insights. Excellent problem-solving skills and strategic planning abilities. Leadership communication and ability to navigate complex organizational structures. Deep understanding of HP portfolio and operational matters. Adaptability to new business capabilities and emerging trends. (i.e. “platform” / marketplace…). Business fluent in German and fluent English skills

New Technology and AI

: demonstrated curiosity and confidence in adopting emerging tools and technologies—especially AI—to enhance sales performance, customer engagement, and productivity. The ability to quickly learn, adapt, and apply digital solutions in daily workflows, and to use AI insights to drive smarter decisions and more personalized customer interactions.

About HP

HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company and ranked 10 on the Fortune 500 list for 2012, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to serve more than 1 billion customers in over 170 countries on six continents. HP invents, engineers, and delivers technology solutions that drive business value, create social value, and improve the lives of our clients.


Thanks for taking the time to review our job, if you think it is a match to your experience and interests please apply today— we are eager to learn more about you! If you know a friend who may be a fit for the job please refer them.


Please note the above statements describe the general nature and level of work only. They are not a complete list of all required responsibilities, duties and skills. Other duties may be added, or this description amended at any time.