Job Description

UNIQLO

i s a lea ding brand of the Fast Retailing Group, one of the largest apparel retailers in the world.

UNIQLO

respects the individuality and lifestyle of all customers and takes pride in creating high quality, long-lasting, innovative clothing at an affordable price .


We are looking for a

Senior Marketing Specialist

to support the expansion of the

UNIQLO

business in Germany. The person in this role will contribute to the development and the execution of the marketing strategy for

UNIQLO

in Germany, including promoting the

UNIQLO

brand and our LifeWear concept in accordance with the EU marketing plan and the global marketing direction .



You will be based in our

Berlin head office

and report to the Country Brand Manager .

What you will

be responsible for

Building and executing the marketing strategy for UNIQLO Germany together with the wider Brand Marketing team, at both a local and Europe level Providing strategic support in the seasonal marketing plan and long-term activations, managing strategic projects aligned with company’s objectives . Planning, coordinating and executing marketing events (store opening events, customer in-store activations, brand/product experiences, sustainability events, influencer events, live-streaming…) in close collaboration with the marketing, sustainability and stores teams. Conducting a detailed analysis of campaigns, track sales and create weekly Marketing/PR reports, share in cross-functional meetings to help adjust strategies. Understanding Global and European assets and select as well as adapt them to local channels Taking ownership of the creation of media plans (out of home, magazines, print ads, etc) including leading the creative, media and production agencies. Identifying and develop ing partnerships with external partners (local businesses, communities, creators, key opinion leaders, artists, brands etc.) to support campaigns, RE.UNIQLO studio, UTme ! and grow regional brand awareness. Coordinat ing and manag ing retail marketing activations and be the main point of contact for Uniqlo Germany stores (e.g., styling, installations, windows, sometimes via local partnerships) Build ing cross functional collaboration, especially digital marketing, store operations, visual merchandising, sustainability, other EU countries and global marketing teams.

Skills, Experience and Attributes:

Bachelor's in business , Marketing, Communication or similar 5+ years’ experience in marketing, in consumer lifestyle or fashion apparel brands Experience working in or with international brands Experience working between local and global teams Experience across traditional and new media Experience working with influencers Affinity with sustainability is a plus Fluent in both English and German is essential Good project manager with attention to detail, very deadline oriented while maintaining the ability to work flexibly in a fast-moving work environment A self-starter, able to work both independently and in collaboration with other functions to achieve the company’s goals Strong writing and creative skills with the ability of finding new ways to connect and express brand values and characteristics Ability to read sales data and google analytics and draw conclusions/write summaries Digital competences with a good understanding of the relevant social media channels established and upcoming Eager to learn and willing to take on additional responsibilities Open to monthly travel

Please ensure you

submit

your CV in English to guarantee it can be reviewed by the European Talent Acquisition team

What we can offer you

30 days of paid leave per holiday year Bi -a nnual leave Bonus Scheme Global Profit Share Scheme Meal Allowance/month Mobility Allowance/month Staff Discount 30% Central location of stores and office Hybrid working, 2 days from home, 3 days in the office Employer-funded pension scheme

UNIQLO

is an inclusive employer and we welcome applications from all profiles, regardless of age, race, gender, sexual orientation, disabilities or background.


We take data protection very seriously and understand the importance of protecting your privacy and Personal Information. For the recruitment process, you can find the applicable privacy policy on our site: https://www.fastretailing.com/eng/privacy/eurecruitment.html

Beware of Recruitment Scams

All official UNIQLO job postings will redirect you to our official careers page on Workday for application submission. The only exception is for roles advertised in Germany via the HeyJobs platform.


UNIQLO takes recruitment security seriously and is committed to protecting the process from misuse. Stay alert and apply only through verified sources.



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