Job Description

What will you do

At Johnson Controls, we believe that growth isn’t just about new customers,it’s about unlocking the full potential of our

installed base

. We are hiring a

Performance Marketing Manager – EMEA

to build and drive a

programmatic marketing engine

that focuses on

renewals, upsell, and customer lifetime value

.


In this role, you’ll develop and execute data-driven campaigns that engage existing customers with relevant offers, lifecycle content, and expansion opportunities. You’ll create a

repeatable marketing drumbeat

that’s embedded into the sales rhythm, partnering closely with sales, product management, and regional field marketing teams.


This is a role for a

hands-on execution expert

with a

data-obsessed mindset

, strong content creation capabilities, and a relentless drive for measurable outcomes.

How will you do it

Lifecycle & Performance Marketing Execution

Design and implement a

repeatable, scalable marketing program

targeting Johnson Controls’ installed base across EMEA. Create customer lifecycle programs aimed at

renewals, cross-sell, and upsell

, aligned to solution roadmaps and sales priorities. Build and manage automated campaign flows (e.g., renewal reminders, usage nudges, upgrade offers) that are triggered by data and behavior.

Customer Engagement & Value Expansion

Craft

compelling content

(emails, guides, success stories, solution briefs) tailored to existing customer needs and value moments. Develop segmentation strategies that reflect customer types, contract cycles, and product usage insights to personalize messaging and offers. Align campaigns with product teams to ensure

timing, relevance, and alignment to innovation cycles

.

Performance Measurement & Optimization

Track full-funnel performance of lifecycle campaigns, including

renewal rates, upsell revenue, engagement metrics, and ROI

. Identify drop-off points in the customer journey and optimize content, timing, and format to improve outcomes. Run A/B tests, iterate messaging, and apply agile performance loops to continuously improve impact.

Sales & Product Interlock

Collaborate with

sales teams

to align lifecycle marketing with account engagement strategies,supporting their motions with timely campaigns and content. Work with

product managers

to stay ahead of upgrade paths, feature releases, and pricing initiatives that can drive upsell or renewal urgency. Create shared KPIs and reporting dashboards that measure the business contribution of installed base marketing.

What we look for

7+ years

in performance marketing, digital lifecycle marketing, or B2B retention/growth marketing. Demonstrated success in

designing and executing campaigns targeting installed base customers

. Strong experience with

marketing automation tools

, CRM systems, analytics platforms, and content creation. You combine

data-driven decision making

with a passion for crafting compelling messaging and campaigns. Hands-on executor with a bias for action,you move fast, test constantly, and always tie activity to impact. A natural collaborator who thrives at the

intersection of marketing, sales, and product

. Fluent in

English

; with the ability to work

on-site at least 3 days/week

.

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