Job Description

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Short title

Build creative social media concepts

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Introduction

We're looking for a Mid-Level Social Media Strategist who translates cultural signals and platform dynamics into strategies that drive measurable impact. You'll blend social-first thinking with AI-assisted insights to craft campaigns that resonate across creator ecosystems and social channels. You'll own strategy development end-to-end, collaborate cross-functionally, and present confidently to clients. You can lead strategic workstreams independently, mentor junior strategists, and hold your own in client rooms.

Why join us:

You'll work on ambitious brands with freedom to experiment, access to best-in-class tools and data, and a team that values curiosity, rigour, and craft. We iterate fast, co-create across disciplines, and invest in your growth.

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Your tasks

Design social-first strategies that integrate organic content, creator partnerships, paid amplification, and emerging platform behaviours to achieve client objectives Use AI-powered tools and social listening (Pulsar, GWI, Primetag) to identify cultural moments, white-space opportunities, and audience insights that inform strategic direction Translate data and cultural signals into compelling strategic narratives that guide creative development, influencer briefs, and channel planning Collaborate with functions to deliver cohesive, integrated campaigns Support in defining campaign success metrics (reach, engagement, sentiment, conversions) and continuously optimise strategies based on performance analysis Present strategic recommendations and performance reviews to clients with clarity, confidence, and commercial awareness
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Your skills

3/4+ years' experience in social media strategy within a digital, creative, or social-first agency environment Deep, native fluency in social platform ecosystems (TikTok, Instagram, YouTube, Twitch), creator/influencer dynamics, and emerging platform behaviours Proven experience using social listening and insights platforms (Pulsar, GWI, or similar tools) to uncover strategic opportunities Strong strategic and analytical thinking: you connect cultural, platform, and audience insights into differentiated, actionable strategies Excellent written and verbal communication skills with confident client-facing presentation abilities Collaborative mindset with experience briefing cross-functional teams effectively Fluent in English and German; additional languages (French, Italian, Spanish) highly valued

Nice-to-have:

Experience with AI tools for content ideation or trend forecasting; direct creator collaboration; understanding of paid social mechanics; active personal engagement with emerging platforms or cultural communities
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Our Benefits

Time to pack your bags for Paris, London, Milan, Hamburg or Berlin: you’re welcome to work abroad from any of our office locations We love to see you grow: our careers coach is on hand for one-to-one coaching sessions and team workshops We work hard and play hard, bringing our global team together to collaborate, learn from one another and celebrate our successes Don’t fancy the office today? Our hybrid remote policy lets you work from home two days a week Keep your commute to a minimum: you’ll find all our offices right in the city centre For motivational high-paws and comforting cuddles, your four-legged friend is absolutely welcome at our offices
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Your application

Ready to turn insight into impact?

If you’re excited to shape the next wave of social strategy—with smart ideas, cultural relevance, and data to back it up—we’d love to hear from you.

Apply now and let’s make social work smarter, louder, and more human.

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About us

We make advertising meaningful.

Co-founded by Lara Daniel and Christoph Kastenholz in 2014, Pulse Advertising was born with a vision to make advertising meaningful. What we do? We enable brands to win and retain customers on social media, and do all that works for that: influencer marketing, paid social advertising and social media management. By today, we have grown to offices across several countries, and a team of 100+ people, all pursuing that 1 vision. We are thought leaders in our space, and believe in sharing that journey with other people who are ambitious and think big!

As an employer, we stand for equal opportunities and we are committed to diversity in our teams regardless of age, disability, race, religion, nationality, sexual orientation, ethnic origin or gender.