Job Description

1. Content Ecosystem & Talent Management: Identify and onboard video creators and MCN agencies across platforms, fostering strong talent relationships. Coordinate content production and marketing efforts to build a robust internal and external talent network, elevating both the volume and quality of content output. 2. Content Strategy & Matrix Optimization: Develop holistic content strategies for short videos, live streams, and graphic posts across multiple platforms. Curate and optimize media account portfolios to maximize reach, brand impact, and audience growth. 3. Integrated Campaign Execution: Design and execute content marketing campaigns aligned with sales events and trending topics. Collaborate with brand partners and cross-functional teams to ensure seamless campaign delivery, driving user engagement, conversions, and sales performance. 4. Data-Driven Optimization: Analyze user behavior and content performance metrics to uncover growth opportunities. Refine content positioning and distribution strategies to continuously enhance engagement and commercial results. 5. User Segmentation & Ecosystem Collaboration: Implement a tiered user management system with tailored engagement strategies to boost retention and repeat interaction. Partner with product and tech teams to enhance operational tools and systems, streamlining content management efficiency.

?About JD.com?

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JD.com (NASDAQ: JD and HKEX: 9618), also known as JINGDONG, is a leading supply chain-based technology and service provider. The company’s cutting-edge retail infrastructure seeks to enable consumers to buy whatever they want, whenever and wherever they want it. The company has opened its technology and infrastructure to partners, brands and other sectors, as part of its "Retail as a Service" offering to help drive productivity and innovation across a range of industries. JD.com’s business has expanded across retail, technology, logistics, health, industrials, property development and international business. JD.com is ranked 44th on the Fortune Global 500 list and is China’s largest retailer by revenue, serving over 600 million annual active customers. The company has been listed on NASDAQ since 2014, and on the Hong Kong Stock Exchange since 2020. Committed to the principles of customer first, innovation, dedication, ownership, gratitude, and integrity, the company's mission is to make lives better through technology, striving to be the most trusted company in the world.

?Our Global Business?

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We are dedicated to building a digitally intelligent, cross-border supply chain and global retail infrastructure. Leveraging our global supply chain capabilities, JD.com continues to expand in markets where our competitive strengths shine. Currently, JD.com's operations span China, the U.K., the Netherlands, France, Germany, Spain, Brazil, Hungary, Japan, South Korea, Australia, Thailand, Vietnam, Malaysia, Indonesia, Saudi Arabia, the UAE, the U.S., and many others, serving customers worldwide.


Key International Business Segments: Joybuy (online retail business in Europe), International Logistics, Cross-border Import Business, JD Industrials International, JD Property International

?"Joybuy" - Online Retail Business in Europe?

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Joybuy is JD.com's online retail business in Europe. It is currently in the test phase in the UK, the Netherlands, Germany, France, Belgium, and Luxembourg. Joybuy places the customer at the heart of everything it does. Our slogan, “Don’t just buy, Joybuy,” perfectly captures our mission to fulfill our customers’ needs and provide a service that is easy and convenient, but also enjoyable and fun.