Job Description

Company

Vaylens GmbH

Location

Dortmund

/ Germany

Working hours

Full-Time

Type of work

Hybrid

Employment

Permanent



vaylens develops innovative software and SaaS solutions for the marketing and management of charging stations for electric vehicles. The company supports operators in the management, control and monitoring of their charging infrastructures and offers technical support and training to ensure that customers get the most out of the vaylens products. vaylens is based in Dortmund and part of the KOSTAL Group. For more information, visit: vaylens.com



Description



The Head of Sales and Marketing at vaylens is responsible for the strategic and operational development of all sales and marketing activities, with a clear focus on sustainable growth, brand building, and international expansion. This role is pivotal to the company’s success in the rapidly growing e-mobility sector and is part of the management team of vaylens GmbH.

Key Responsibilities:

Strategy & Market Development



Develop and implement a comprehensive sales and marketing strategy

Focus on market development in the UK, France, and the DACH region

Create a market entry strategy for Sweden/Norway and additional markets from 2026 onwards

Strengthen the positioning of our new brand in the market

Closely monitor market trends, especially within the emobility sector

Drive business growth with a clear focus on software-as-a-service (SaaS) models, including subscription-based offerings and platform scalability



Leadership & Organization



Lead a team of currently 13 employees across five units (e.g. Sales DACH, UK, FR, Sales Operations, Brand & Marketing)

Establish clear responsibilities and foster team cohesion and performance

Expand the team both in Germany and abroad



Sales & Customer Management



Manage and expand strategic key accounts in the e-mobility sector

Support the sales team in acquiring new key accounts

Represent the company at trade shows, customer meetings, and industry events, including speaking engagements

Oversee proposal development, negotiations, and contract closures



Marketing & Brand Visibility



Responsible for further developing the brand identity and market presence

Increase brand awareness in relevant European markets

Plan and execute targeted campaigns (online/offline)

Manage external service providers, agencies, and platforms



KPI Management & Reporting



Analyze and manage relevant sales and marketing KPIs across all markets

Prepare and present forecasts, budget plans, and performance reports for vaylens management and KOSTAL Group stakeholders

Ensure planning reliability and transparency through structured reporting and clear performance tracking

Qualifications

Over 5 years of experience in the emobility sector, ideally in a growth-oriented company or startup environment

Deep experience in software-as-a-service (SaaS), ideally including B2B subscription models and international platform scaling

Strong network within the emobility industry (e.g., charging infrastructure providers, OEMs, utilities, municipalities, fleet customers)

Strong strategic and operational skills – from concept to execution

Minimum 5 years of experience leading internationally distributed teams

Several years of experience in key account management and software sales

Excellent communication skills and high degree of personal responsibility

Marketing experience

International sales experience, ideally with a focus on the UK and France

Willingness to travel and attend key customer meetings or industry events

Proficiency in both German and English

Benefits

A purpose-driven company driving Europe’s transition toward electric mobility

Passionate colleagues with a hands-on mentality

A safe and future-oriented workplace as part of the Kostal group

Flexible working hours and location

Great opportunities for career growth