Job Description

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TL;DR

We’re hiring a

Growth Marketing Lead

to own demand generation, funnel optimization, and campaign experimentation across the full customer journey—from first touch to expansion. You’ll run multi-channel programs, test and scale what works, and drive pipeline growth across ICPs and use cases. This is a hands-on, high-impact role for a data-driven marketer who thrives on ownership and iteration.

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Why deepset

At deepset, we’re on a mission to make custom AI solutions accessible to every organization. With Haystack, thousands of developers build advanced LLM applications every day, while our enterprise-ready AI Platform helps companies turn large language models into business value. We’re remote-first, flexible, and built on a culture of trust and ownership. You’ll collaborate with top-tier tech talent, tackle meaningful challenges, and help transform complex AI into solutions that are simple, powerful, and ready for the real world.

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Requirements

5+ years of experience in data-driven B2B SaaS or deep tech marketing Strong track record with full-funnel demand gen and pipeline ownership Hands-on experience running multi-channel campaigns and demand experiments Deep familiarity with ICP mapping, segmentation, and value-based messaging Skilled in HubSpot, Google Analytics, LinkedIn Campaign Manager, Webflow, and Salesforce Comfortable working with SEO and paid media agency partners Strong analytical mindset—you measure everything and iterate fast Experience marketing to both technical (e.g., developers) and enterprise buyers Able to operate independently in fast-paced environments and prioritize based on impact Bonus: experience with open-source developer communities
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Nice to have

Background in marketing LLM or AI technologies Prior experience in early-stage or high-growth startups Familiarity with RevOps or growth analytics tooling Experience with event marketing (webinars, roundtables, field events)
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About us

Founded in 2018, deepset builds open and enterprise-grade tools that help teams turn language into action. From Haystack, our open-source framework, to the deepset AI Platform, we give developers and organizations the building blocks to solve real problems with LLMs. Backed by GV and Balderton, we’re trusted by startups and global enterprises alike.

Visit us to learn more:

Website | GitHub | Linkedin | X (Twitter)

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Benefits

Remote-first setup with flexible hours & tech of your choice 30 days vacation + extra days for family sick leave Competitive salary & stock options for every team member Monthly sports & mental health support allowance with Oliva Annual learning & development budget Monthly team socials & in-person meetups * Dog-friendly Berlin HQ