E Commerce Marketing Manager
SH, DE, Germany
Job Description
About The Job
What you will do
Online Marketing Campaigns:
1. Collaborate closely with marketing departments to ensure brand strategy well implemented cross multi-touchpoints especially for E-commerce campaigns.
Lead online branded retail channel campaigns for brand building, E-commerce promotion seasons and CRM.
Improve marketing efficiency:
1. Develop E-commerce marketing strategy for paid traffic, short-video, live-streaming and content cross channels.
Lead in E-commerce marketing efficiency tracking and KPI analysis and provided regular E-com ROI insight to optimize performance marketing and paid traffic.
Innovation & New Product Launch:
1. Identify the trends/opportunities and work with cross-functional teams to translate consumer insights to E-commerce portfolio roadmap and executable plan, and lead the NPD process to ensure successful product launch.
Drive new product launches across Tmall and JD to maximize commercial results.
Enable data-driven decision making:
Support Marketing & E-commerce Director cultivate data-driven culture by developing eCommerce analytical models, establishing monitoring system and sharing data insights to key stakeholders.
What we want you
Strong analytical skills and project management skills
Good verbal and written communication skills in English and Mandarin
Good influencing and interpersonal skills
Strong leadership and strong willingness to develop self and others
Minimum 6 years experience in a large FMCG organization
Bachelor degree or above
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Job Detail
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Job IdJD3274078
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationSH, DE, Germany
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EducationNot mentioned