Job Description

Lovehoney Group is the world’s leading sexual wellbeing company, with the mission to elevate pleasure through innovative technologies, a data-driven approach, and foster creative and fresh perspectives on intimacy. We offer exciting brands with innovative, high-quality sex toys, lingerie, and accessories in a streamlined online shopping experience.

At Lovehoney, we employ over 800 passionate and progressive individuals across 9 global offices, each person contributing a unique blend of talents to our diverse workforce. We are proud to be a company that thrives by doing things differently, challenging expectations and stereotypes while making a positive impact on our customers’ lives.

Join us at Lovehoney, where pleasure combines with creativity, data, and innovation!

We are currently looking for a CRM Manager – Customer Insights & Segmentation Enablement who will be integral to driving high-level performance across Lovehoney Group. Partnering directly with the Senior CRM Manager, your focus will be on developing and executing a data-driven segmentation strategy that enables personalised, impactful CRM experiences at scale. In this role, you will combine your appreciation for data, experimentation, and customer insight with your capacity for collaboration and strategic execution. You will develop skills crucial to advancing in a competitive, fast-paced retail sector, all within a company that prizes dedication and results.

What you will do

Define and evolve a global segmentation roadmap to deliver targeted, high-performing CRM campaigns. Collaborate with AI experts to improve efficiency in segmentation, testing, and recurring tasks through automation. Build and execute structured A/B tests to drive customer engagement and optimise conversion rates. Analyse customer data and behavioural patterns to identify opportunities, derive insights, and shape CRM strategies. Align with Regional Marketing Leads to localise global goals and communicate progress and insights to Marketing and Commercial leadership.

What you should bring

3–5 years of hands-on CRM experience, ideally in a fast-paced digital or eCommerce environment. Passion for personalisation, experimentation, and translating customer behaviour into meaningful segmentation strategies. High analytical acumen with strong data storytelling and visualisation skills for non-technical stakeholders. Proficiency in advanced spreadsheet analysis and familiarity with BI tools to support self-serve dashboards and KPI monitoring. Understanding of predictive modelling (e.g., churn, LTV, uplift), data governance (e.g., GDPR/CCPA), and consent management. Curiosity and initiative in exploring AI tools and scalable segmentation frameworks to improve CRM performance. Bonus: Working knowledge of SQL, Python or R, and applied statistical testing methods (A/B, multivariate, confidence intervals).

What we can offer you

A welcoming workplace full of drinks, snacks, friendly faces and fun team-building events Access to unique discounts at high street retailers, hotels, and service providers, in addition to a 50% discount on all Lovehoney products to explore and discover new ways to have fun Enjoy a hybrid work model that fosters flexibility and work-life balance, with three days per week in-office and the opportunity to work remotely for up to 4 weeks per year, alongside 25 days’ holiday, plus an additional day for each year you are with Lovehoney, providing ample time for relaxation, rejuvenation, and exploration Access to customized training opportunities to support your unique learning journey, complemented by biannual feedback cycles, offering valuable insights into your performance and growth areas, enhancing your development within the company. Recognising the significance of physical and mental health, we proudly provide gym benefits in addition to a mental wellbeing platform, to ensure our employees thrive both professionally and personally. Stay secure at work and at home with a complimentary 1Password Family account. All Lovehoney Group employees can invite up to five family members to join, offering your household a safe and simple way to manage passwords and sensitive information safely and easily.

Our interview process

CV review Interview with one of our Talent Acquisition Team Members Hiring Manager Interview Hiring Team Interview - AI focus Hiring Team Interview - Team fit

Lovehoney Group is an equal opportunities employer. We promise that every qualified person will be evaluated according to skills regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, or sexual orientation.

If you require accommodations during the interview process due to a disability, please inform your Talent Acquisition Specialist so that we can ensure a smooth and inclusive experience for all candidates.

At Lovehoney Group, we embrace innovative technologies to enhance our recruitment process. We leverage artificial intelligence during screening interviews for CV reviews and note-taking. We prioritize transparency and respect your preferences, so you'll have the option to opt out of recording and AI-driven note-taking while still receiving full and fair consideration for the role.

We currently have a hybrid work model supporting a blend of in-office and remote work (3 days per week in-office).

If we sparked your interest and you are open to embarking on your professional path with us, please visit our Lovehoney careers page to apply: https://jobs.eu.lever.co/lovehoneygroup

Our privacy policy is available here: https://www.lovehoneygroup.com/privacy-policy/

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.