Job Description

Hi, we're Phiture — the mobile growth consultancy working with the teams behind leading apps like Adobe, Headspace, and LEGO® . We're setting the standard for growth in the brave new digital world, and we need great people to join our global team!

WHAT TO EXPECT:

We're looking for a

Creative Lead

to shape the creative direction for some of the world's leading mobile apps. Reporting to our Creative Director, you'll guide a talented multidisciplinary team of designers, copywriters, and motion specialists to deliver high-impact, data-informed creative that drives app growth and engagement.



You'll balance

hands-on creative work with leadership and strategy

, setting the tone for quality, innovation, and client satisfaction. This is a role for someone who thrives on autonomy, can read a room, and knows how to translate business goals into creative impact. You'll be managing a small team from the start, so strong people leadership and mentoring skills are key.



If you're a conceptual thinker who combines creative craft with strategic understanding, and you enjoy guiding others while staying close to the work, you'll fit right in here.

WHAT YOU'LL DO:

Lead and inspire a multidisciplinary team of designers, copywriters, and motion designers

, ensuring creative excellence and effective execution across multiple service lines. Set the

creative vision & strategy

for mobile app marketing campaigns, aligning them closely with client goals to drive user acquisition and retention, including: +

App Store Optimisation

across the App Store and Play Store
+

User Acquisition

on various channels including paid social marketing and Google App campaigns
+

In-app

messages,

push

notifications, and

email

campaigns
+ Cultural

localization

of assets
+ Presenting approaches to clients of all stakeholder levels, including executive team
Provide

mentorship and guidance

to your squad, fostering their growth and development while ensuring they have opportunities to showcase their creativity. Drive the

adoption of AI

workflows in your team, by showing how it can be an important part of a creative's toolbox, rather than a threat

Cross-functional collaboration

with Growth Leads, Account Managers, and other disciplines to ensure the creative team is set up for success on assigned projects and tasks Coordinate with Project Managers to ensure that workloads remain balanced and to incorporate innovative and scalable creative processes into your work Serve as a trusted advisor to clients, understanding their app's unique value proposition and target audience, and

working closely with the client

to deliver creative concepts which deliver impact for their business goals. Work closely with the Creative Leadership team to shape the overall direction and evolution of Phiture's creative offerings in the mobile app space.

Oversee the creative development process

for your portfolio of clients,

balancing hands-on design work with strategic direction and project management.

Lead brainstorming sessions and creative workshops to generate innovative ideas and concepts for mobile app marketing campaigns.

Stay updated on emerging trends and technologies

in mobile app marketing, share insights with the team, and incorporate innovative approaches into client campaigns.

WHAT YOU'LL NEED:

Proven

experience in a creative leadership role within a mobile/digital agency

or similar environment. An

ability to inspire and influence

cross-functional teams and client stakeholders with strategically led creative

Strong portfolio

showcasing a diverse range of digital marketing campaigns and assets across multiple platforms and channels. Proficiency with

Figma

, including automation and components, and experience with other common Adobe Creative Cloud tools First experience with- and a strong interest in - AI tools and how they can bolster creative efforts

Excellent English

and client-facing communication skills

, and the ability to sell your ideas both internally and externally Ability to work under pressure and among changing deadlines without compromising on the quality of work. Familiarity with using data-driven insights to optimize creative strategies and campaign performance. Curiosity and

passion for innovation

, staying abreast of emerging trends and technologies in mobile marketing and creative marketing in general.
We encourage all qualified individuals to apply, regardless of their age, gender identity, ethnicity, sexual orientation, disability status, or religion. We celebrate diversity and are excited about building teams that represent a variety of backgrounds, perspectives, and skills. All employment decisions are based on qualifications, merit, and business needs.