Job Description

Contract Type:

Unlimited / Full-Time

Country / City:

Germany / Hamburg

Company:

Beiersdorf AG

Job Function:

Marketing / Market Research

YOUR TASKS



As Team Lead CMI for Derma & Health Care at Beiersdorf, you will play a pivotal role in shaping the future of our brands and driving consumer-centric strategies across our diverse portfolio. Here's what you'll be responsible for:



Drive consumer first thinking & consumer centricity within the Derma & Health Care organization Serving as a strategic business partner to develop and steer a unified global brand strategy for Eucerin and Health Care/Hansaplast. Plan, steer and monitor strategy, innovation and best-in-class market research projects Drive the digital transformation of Beiersdorf’s global market research unit with frontrunner state-of the art market research approaches Embrace (digital) consumer centricity: actively fueling the business with consumer insights; drive usage of new tools & technologies (AI, NLP, machine-learning etc.) Take a leading role in identifying lose data points, connect the dots between different data sources, identify patterns by smart analyses and derive actionable consumer insights for the business. Untap the potential of big consumer data with the help of AI-based solutions for next level consumer insighting Disciplinary lead of a team with 4 direct reports

YOUR PROFILE

To excel in this role, you should bring:

8 plus years of professional market research expertise in research agency, Management Consulting Firm and/or FMCG industry Master in Business Administration or Socio-Economics Experience in leading teams of advantage Highly experienced in market research ad-hoc methodology and proven use of a future-proof repertoire of research tools Digital Mindset and experience with new digital market research tools Excellent analytical skills, especially in the transfer of research results & connecting various data points into actionable marketing decisions A strong business partner mindset and a preference for experience in the Derma & Health Care business Building good working relationships with internal stakeholders of different departments to drive cross-functional cooperation and information flow. Outstanding communication skills paired with strong persuasiveness Strong ability to working in teams, reliability and can-do attitude Curiosity and enjoying creative, solution-oriented work Proven skills in MS Office (Excel, Word, PPT) Fluency in English (in speech and writing)

ABOUT BEIERSDORF



At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.



Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.



Further information can be found within our Privacy Policy.



YOUR BENEFITS

BUDDY AND MENTORING

INTERNATIONAL WORK ENVIRONMENT

FLEXIBLE WORKING HOURS

ATTRACTIVE SALARY

GET TO KNOW:

MAUREEN



Marketing is more than selling—it's about shaping emotions, understanding people, and building connections. It's a journey of creativity, collaboration, and curiosity, where every campaign helps people fall in love with our brands and their skin. Through marketing, I've learned to embrace challenges, stay curious, and unlock endless potential.



MARKETING



Want to express yourself creatively in a diverse working environment? Do you get colleagues excited about digitalization, want to engage our brands online, and create an attractive customer journey? The tasks in our international Marketing teams are as diverse as our product range!



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CARE CHANGES EVERYTHING.

About our employees, about society, about creating and improving iconic and global brands that care for their consumers. This unique core belief is what drives Beiersdorf in everything we do – and it’s what differentia...

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OUR COMMITMENT TO DIVERSITY, EQUITY & INCLUSION

At Beiersdorf we embrace Diversity and Inclusion and are committed to providing equal opportunities to all of our applicants – regardless of race, gender, age, religion and beliefs, sexual orientation and gender identi...

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APPLICATION PROCESS



All external positions at the headquarters in Hamburg and at German subsidiaries are listed on this website. If you are interested in positions at our international subsidiaries, please visit local websites.