Job Description

Vacancy Name

Senior Product Communication Manager

NHA Number

VN920

Employment Type

Permanent

Basis (Full/Part Time)

Full Time

Hours per week

Work Location

Country

Germany

Division

Agriculture

Key Responsibilities

Product Positioning & Messaging




- Take full end-to-end responsibility for developing, maintaining, and delivering product narratives across all customer-facing and internal channels.


- Own the creation of clear, compelling messaging that communicates the value of our data and


insights products to ag-industry customers — from initial concept through final delivery.


- Lead the full lifecycle of positioning work: gathering inputs from R&D, validating with product


teams, drafting messaging frameworks, and ensuring consistent deployment across sales,


marketing, and customer materials.


- Serve as the primary point of contact for all product messaging requests, ensuring accuracy, clarity, and alignment with product strategy.


- Develop and maintain and update product positioning documents and messaging frameworks.


- Translate complex analytical outputs into accessible, benefit-led narratives for commercial teams and external audiences.




Go-to-Market Strategy & Execution


- Lead planning and execution of product launches and feature releases.


- Deliver launch materials including briefs, talking points, customer FAQs, product overviews, and sales enablement content.


- Coordinate cross-functional launch activities across research, product, marketing, and business teams.




Customer & Market Understanding


- Synthesize market trends, competitive intelligence, and customer feedback to shape product


narratives and priorities.


- Identify customer segments, use cases, and personas; document their needs and the value our products deliver.


- Translate market insights into recommendations for product teams and leadership.




Product Communications & Content Development


- Build product explainers, demo scripts, pitch decks, web copy, and value-focused materials.


- Work closely with the Visual Content Designer to develop visual assets that enhance


communication.


- Ensure consistency and clarity across all product-related communications.




Sales & Customer Enablement


- Create enablement resources to help commercial teams articulate the product value proposition.


- Train internal teams on new products, features, and market opportunities.


- Develop resources such as competitive summaries, product handbooks, product primers and


product-handling guides.


Cross-Functional Leadership


- Act as the connective tissue between the product, research, marketing, and business development teams.


- Ensure alignment on product strategy, positioning, and customer value.


- Gather ongoing feedback from commercial teams to guide updates to materials and messaging.




Performance & Optimization


- Track adoption, market response, and product communication effectiveness.


- Recommend improvements to product messaging and go-to-market strategy based on results.


- Support pricing, packaging, and product-tiering discussions with product intelligence.




Required Skills & Qualifications


- 5–6+ years in a role involving product communication, market insights, GTM planning, or product oriented messaging.


- Strong ability to translate technical content, research findings, or data-heavy insights into clear


customer value.


- Excellent written communication, storytelling, and content strategy skills.


- Experience working cross-functionally with product, data and commercial teams.


- Ability to manage multiple projects, timelines, and stakeholders.


Preferred / Nice-to-Have


- Experience supporting a product lifecycle communication or participating in product launches.


- Familiarity with the agriculture industry or data-driven products is a strong plus.


- Background in market research, agriculture, analytics, or SaaS products.


- Strong presentation skills and comfort interacting with leadership and external stakeholders.


- Ability to create basic visual materials (slides, charts, diagrams) when needed.

Role Description

We are a market research and data insights firm specializing in the agriculture industry. Our work spans market data collection, analytics, and the development of insight-driven products that enable agribusinesses to make smarter, more informed decisions. As we grow our product portfolio, we need a strong Senior Product Communicator who can translate product value and market intelligence into compelling marketing narratives for our customers, prospects, and internal teams.