Senior Martech & Ad Operations Manager (m/f/d)

Berlin, BE, DE, Germany

Job Description

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Your tasks




We are looking for a Senior Martech & Ad Operations Manager (m/f/d) to lead the strategy, implementation, and optimisation of our marketing and advertising technology stack. In this role you will own the core Martech and AdTech platforms, enabling scalable growth across our core channels, including support with tagging, tracking and audience activation across Paid Search, Social and programmatic.
This role is reporting into the Director, Marketing Operations and is a vital part of Clark Central Growth organisation.

Your key responsibilities:

MarTech & AdTech Strategy:

Own the end-to-end MarTech and AdTech roadmap aligned with Clark’s growth and retention objectives Evaluate, select, and manage tools across Paid Media & CRM, marketing automation, consent management and attribution Enable use of first- and third-party data to allow for advanced segmentation, personalisation, and trigger-based comms in a privacy first cookie light environment Partner with data teams to design and optimize customer data flows across acquisition, onboarding, and lifecycle touchpoints

Paid Media & Attribution:

Support paid media teams with tagging, tracking, and audience activation across search, social, display, and programmatic channels Support with attribution model logic and measurement frameworks to assess channel performance and ROI and efficiency KPI’s Improve conversion tracking across web, app, and offline journeys

Cross-functional collaboration:

Act as a key partner to Marketing, Product, Data, and Analytics teams Translate business requirements into technical solutions and clear documentation Support with management of external vendors, agencies, and technology partners
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Requirements



4+ years of experience in MarTech, AdTech, or Marketing Technology roles Strong background in performance marketing, marketing automation, and data-driven growth Experience in insurance, fintech, or other regulated industries is a strong plus Hands-on experience with tools such as: + Analytics & tracking (e.g., GA4, GTM, MMP’s (Adjust) server-side tracking)
+ Ad platforms (Google Ads, Meta, programmatic DSPs)
+ Solid understanding of attribution models and consent frameworks
+ CDPs & data pipelines
Strong stakeholder management and communication skills Ability to translate complex technical concepts into business value Structured, analytical mindset
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About us



Your Benefits – What We Offer



30 days of vacation and 5 additional days for training and development Maximum work-life balance thanks to hybrid work models, flexible working hours, and workation opportunities Training and personal development Company pension plan with top conditions Support for personal volunteer activities, e.g., in the form of so-called Impact Days (2 per year) Always there for you: chilled drinks, fresh fruit, snacks – and of course, your team We’re team players at CLARK: you can expect a respectful team environment, cultural initiatives, and shared events A wide range of exclusive employee discounts You’ll become part of a world-leading insurtech company and join us in revolutionizing the insurance industry.

(These benefits may differ based on the country of employment)



Why CLARK? Because YOU matter here

What makes us special: at CLARK, you can simply be yourself. Our dress code? Come as you are! Because diversity and equal opportunity are more than just words to us – they shape our daily work.

In other words: no matter where you come from or how you tick, as a CLARKee, you’ll experience an open work environment where you can realize your potential, share your ideas, and truly make an impact.

Sounds like your kind of place? Then we’re looking forward to meeting you!

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Job Detail

  • Job Id
    JD4186392
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Vollzeit
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Berlin, BE, DE, Germany
  • Education
    Not mentioned