Job Description

Aufgaben

• Organize and ensure smooth operations within the pod daily
• Lead ASO and CRO-driven strategies for global clients, ensuring scalable impact across markets and languages.
• Support key ASO clients globally by providing guidance on strategic planning and roadmaps across multiple markets and languages.
• Apply experimentation methodologies to optimize app campaigns' performance, combining ASO expertise with CRO principles to drive conversion improvements.
• Lead keyword optimization (KWO) projects to improve app discoverability across global markets, tailoring strategies to multiple languages and audiences.
• Apply creative testing methodologies to optimize app store assets, helping clients stand out in competitive app marketplaces.
• Guide Growth Managers to build robust analytical and strategic skills, encouraging curiosity and data-driven decision-making.
• Develop and refine client strategies using a deep understanding of user behavior, app store dynamics, and growth experimentation.
• Grow Phiture's influence on the mobile marketing industry (especially in ASO).
• Ensure consistent delivery of high-quality services and solutions.
• Stay updated with industry trends and best practices, incorporating them into pod strategies.
• Collaborate with the ASO Growth Lead to:
• Collaborate with the ASO Growth Lead to continuously improve work processes, share knowledge, and integrate cross-functional insights from performance marketing and CRO.
• Champion industry best practices in ASO and mobile growth while staying ahead of trends and innovation.

Profil

• 3+ years of experience in ASO or related fields
• Solid knowledge of ASO & mobile marketing
• A strategic mindset with demonstrated expertise in experimentation, hypothesis testing, and user behavior analysis.
• Strong research skills and critical thinking with a data-driven mindset.
• Curiosity and adaptability
• Excellent client management skills in an agency setting.
• Excellent English skills (spoken and written)
• Apple search ads experience or any CAC:LTV based performance marketing
• Familiarity with complementary growth disciplines such as lifecycle marketing or funnel optimization
• Familiarity with A/B testing tools or experimentation platforms (Optimizely, Google Optimize, Hotjar, VWO)
• Flexible Remote Work

Wir bieten
Phiture GmbHRemote Full Time

• Generous Vacation Allowance
• Quarterly Bonus Opportunities
• Mental Wellness Prioritized
• Personal Development Investment
• Flexible Working Hours
• Vibrant Berlin Office
• Global Team Connection
• Tailored Career Growth
• Home Office Allowance
• Premium Onboarding Kit
• Thoughtful Celebrations

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