to lead our growing global business development function. Based in Germany, you will oversee and unify a diverse team of BDRs operating across Europe and the US. Your mission will be to align regional teams under a cohesive strategy, foster a high-performance culture, and standardize KPIs and best practices to drive consistent pipeline growth.
This is a pivotal leadership role where you’ll have the opportunity to shape the direction and impact of our outbound and inbound lead generation efforts on a global scale. You will work closely with Sales, Marketing, Enablement, and RevOps to ensure alignment, consistency, and scalable success across all territories.
Responsibilities
Lead and mentor regional BDR managers and individual contributors across Europe and the US
Build a unified global BDR culture focused on collaboration, accountability, and results
Foster knowledge sharing and team cohesion across time zones and geographies
Define and implement a unified set of performance KPIs and productivity metrics
Build a culture of continuous improvement, feedback, and high output
Monitor and report on team performance, pipeline contribution, and attainment
Evaluate current tools, cadences, messaging, and processes across all regions
Standardize best practices in outreach, qualification, and handoff to Sales
Partner with Marketing and RevOps to refine lead flows and improve conversion rates
Partner with Talent and Enablement to hire, onboard, and ramp top BDR talent
Ensure regular coaching, training, and career development planning
Drive retention and engagement through clear paths for progression and performance
Skills, Knowledge & Expertise
5–8+ years of experience in BDR/SDR leadership roles, including multi-region team management
Proven track record of building or transforming BDR organizations at scale
Strong understanding of performance metrics, sales development strategies, and lead management
Experience aligning teams around unified KPIs and playbooks across markets
Excellent communication, coaching, and cross-cultural collaboration skills
Fluent in English (German is a strong plus but not required)
Willingness to travel occasionally to regional offices and events
About Forterro
Founded in 2012,
Forterro
has grown to become a category leader in industrial software – with strongholds in Europe’s top production economies, as well as regional service hubs and development centres around the world. From more than 40 office locations, our 2,500+ employees provide and support software for more than 13,000 industrial businesses.
Our products
are deeply rooted in the demands of their local geography. And each is designed to strengthen and accelerate our customers’ ability to operate efficiently and compete effectively.
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