(senior) Digital Marketing Manager (m/f/x)

München, BY, DE, Germany

Job Description

Description





We are one of Europe's fastest-growing B2B software companies with a track record that speaks for itself: 100% year-on-year growth for 42 consecutive months and an international presence with offices in 7 countries. osapiens is backed by Goldman Sachs and expands global presence with more than 600 talents. This is your unique chance to be part of our journey to Unicorn status and to thrive in an environment where talent is nurtured and ambition is rewarded.

We are building a world-class

Digital Sales Engine

– fast, focused, and highly scalable.


As a

(Senior) Digital Marketing Manager

, you will own the digital demand generation for our Digital Unit focusing on SMEs and Mid-Market. Your mission:

designing, executing, and optimizing digital marketing strategies that leverage scalable online channels and create a predictable revenue engine.

Key Responsibilities





Develop and execute a digital marketing strategy focused on customer acquisition in SME and Mid-market Develop a channel strategy for max output and measurable cost-per-Lead Plan and optimize multi-channel digital campaigns (SEO, SEM, social, email, content, referral programs) Use A/B testing, data analysis, and funnel optimization to continuously improve conversion rates Drive positioning, messaging, and value propositions tailored to SME & Mid-Market needs Own the creation of digital content that educates, attracts, and converts the audiences (landing pages, webinars, video scripts, blog posts, ads, etc.) Monitor KPIs across the digital ecosystem, derive insights, and translate them into actionable optimizations


Skills, Knowledge and Expertise





5+ years of experience in digital marketing, growth marketing, or performance marketing in B2B/SaaS Strong understanding of SME & Mid-Market buying behavior and digital adoption trends Hands-on experience with marketing automation, CRM (preferably HubSpot), and analytics tools Proven track record in building automated funnels, lead nurturing flows, and scalable digital campaigns Data-driven mindset with strong analytical and problem-solving skills Excellent communication skills and ability to create compelling digital content (German & English) Experienced in product-led growth / product-led sales is a big plus


Benefits





A purpose-driven mission where you tackle complex sustainability challenges alongside global industry pioneers. Room for creativity through collaborative teamwork and an open communication culture. Flexibility and team bonding with our hybrid work options. Fuel for your growth journey, both personally and professionally. Sustainable mobility options, promoting eco-friendly commuting solutions. Fun team events and outings with our global teams. Inspiring workspaces in Munich and beyond.


About osapiens




osapiens develops holistic Software-as-a-Service solutions that enable global companies from a wide range of industries to ensure transparency, efficiency and trust along their entire value chain. The goal of osapiens is to enable sustainability through transparency in the supply chain at the product level and at the supplier level. With its cloud technology platform, the 'osapiens HUB', osapiens uses innovative technologies such as artificial intelligence to not only strengthen companies economically, but also to make human rights and ecologically sustainable and responsible corporate governance the global standard.



osapiens currently works with around 2,000 companies from more than 50 countries around the world in sectors including consumer goods, wholesale and retail, automotive and engineering, fashion and luxury, and pharmaceutical and medical products. The fast-growing company was founded in 2018 and currently employs 500+ people from more than 40 nations at its headquarters in Mannheim, Germany.

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Job Detail

  • Job Id
    JD4081121
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Vollzeit
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    München, BY, DE, Germany
  • Education
    Not mentioned