Job Description

Whether in a hospital, airport or high-security company: From planning and installation to maintenance, we ensure efficiency and cost-effectiveness with state-of-the-art systems for access control and workforce management as well as integrated security solutions.


As Senior Campaign and ABM Manager (m/w/d), you'll orchestrate the entire lifecycle of our marketing campaigns – from strategy development through execution to analysis and optimization. Working closely with Sales and Solution Marketing, you'll create campaigns that generate leads, strengthen customer relationships, and clearly position our brand.


Sounds interesting to you? Then join our team and apply today on a 100% Remote-Basis as Senior Campaign and ABM Manager (m/f/d)!

Key Responsibilities

Campaign Strategy & Execution

+ Develop, plan, and manage integrated B2B marketing campaign roadmaps across digital and traditional channels (email, LinkedIn, paid social, events, webinars, content marketing)
+ Collaborate with SEO/SEM, events, social media, and web teams to ensure seamless cross-channel campaign integration
+ Define target audiences, KPIs, and success metrics for each campaign
+ Build best practices and innovative campaign formats, leveraging modern marketing technologies and AI tools
+ Ensure campaign budgets are managed in accordance with approved parameters and provide consistent progress reports

Account-Based Marketing (ABM)

+ Research and identify high-value target accounts
+ Develop growth strategies based on account insights
+ Align marketing activities with ABM strategies and translate plans to the sales team for execution
+ Manage the complete ABM process from account selection through campaign delivery

Collaboration & Performance

+ Partner with Sales and Customer Success to align campaigns with customer needs and revenue goals
+ Coordinate with Sales and Solution Management throughout the campaign lifecycle: goal definition, concept development, coordination, implementation, and controlling
+ Analyze campaign results and derive optimization measures to improve performance
+ Manage external service providers (agencies, freelancers) as needed for campaign execution

Tools & Technology

+ Leverage modern platforms including Marketing Automation, Account-Based Marketing (ABM) solutions, and analytics tools
+ Drive campaigns focused on awareness, lead generation, and revenue growth

Key Qualifications

Minimum 5 years in B2B marketing, campaign management, or account-based marketing, desirable in B2B, in software- and technology industry Proven expertise in developing and executing integrated marketing campaigns across digital and traditional channels (email, LinkedIn, paid social, events, webinars, content) Strong understanding of ABM methodologies and experience managing complete ABM lifecycles from account selection through campaign delivery Demonstrated ability to define target audiences, establish KPIs, and measure campaign performance with a data-driven approach Experience collaborating with Sales, Solution Marketing, and Customer Success teams to align campaigns with revenue goals Strong project management skills with ability to manage multiple campaigns simultaneously Excellent communication and stakeholder management capabilities Fluent German and English (written and spoken) – required Professional proficiency in Spanish, French, or Dutch – desirable Bachelor's degree in Marketing, Business, Communications, or related field

Your Benefits

What makes working with us great?

We take care of you while you take care of your business! We listen better and take a closer look. Our aim is to build long-term relationships based on mutual respect and trust.



That's why we offer you:

Impact:

Play a crucial role in the development of brand impact and revenue growth of a company that is among the top 5 in its industry.

Innovation:

Use your expertise and design scalable systems, leverage data-driven insights, and implement cutting-edge content strategies in order to transform our marketing efficiency and audience engagement.

Excellence:

Thrive in an environment that encourages continuous improvement and personal development.

Growth:

Responsible and diverse tasks in a growing medium-sized company.

Collaboration:

Become part of our agile, cross-functional and international team.

A modern working environment:

Flexible working hours and 100% mobile working

Security:

Long-term prospects thanks to a permanent employment contract

Benefits:

A company pension scheme and capital-forming benefits, as well as offers on occupational and company medical topics
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Have we piqued your interest?

Then we look forward to receiving your application!


If you have any questions in advance, please call Anna Hallmeier on 07573 952 228.


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