As the Field Marketing Specialist for DACH, you will play a critical role in scaling our marketing initiatives in the region. You will collaborate closely with the marketing team in EMEA, and the sales organization to develop and execute your comprehensive marketing plan to generate leads, pipeline, promote brand awareness, and accelerate sales growth.
Your strategic thinking, creativity, and excellent project management skills will be essential in successfully implementing impactful marketing campaigns and events.
Key Responsibilities
Regional Marketing Strategy: Develop a marketing plan tailored to the DACH market, aligned with global strategy.
Demand Generation: Launch multi-touch campaigns to attract, nurture, and convert leads, boosting pipeline growth.
Event Management: Organize impactful in-person and virtual events, such as webinars, trade shows, and seminars.
Content Creation: Collaborate on localized marketing content, including case studies and thought leadership pieces.
Market Research: Analyze trends, competitors, and customer needs to inform marketing strategies.
Budget Oversight: Optimize marketing budgets to achieve key outcomes.
Performance Tracking: Report on campaign success and refine strategies using analytics.
Skills, Knowledge and Expertise
Minimum of 2 years of experience in B2B field marketing within the SaaS industry.
Proven experience planning and executing German-speaking events and marketing campaigns that generate leads and drive results.
Strong project management skills, with the ability to handle multiple initiatives and meet deadlines.
Collaborative mindset, working effectively with sales, BDRs, channel partners, and marketing teams.
Excellent written and verbal communication skills in English and German.
Benefits
A purpose-driven mission tackling complex sustainability challenges whilst working alongside global industry pioneers
Room for creativity through collaborative teamwork and an open communication culture
Flexibility and team bonding with our hybrid work options
Fuel for your growth journey, both personally and professionally
Fun team events and outings with our global teams
About osapiens
osapiens develops holistic Software-as-a-Service solutions that enable global companies from a wide range of industries to ensure transparency, efficiency and trust along their entire value chain. The goal of osapiens is to enable sustainability through transparency in the supply chain at the product level and at the supplier level. With its cloud technology platform, the 'osapiens HUB', osapiens uses innovative technologies such as artificial intelligence to not only strengthen companies economically, but also to make human rights and ecologically sustainable and responsible corporate governance the global standard.
osapiens currently works with around 2,000 companies from more than 50 countries around the world in sectors including consumer goods, wholesale and retail, automotive and engineering, fashion and luxury, and pharmaceutical and medical products. The fast-growing company was founded in 2018 and currently employs 500+ people from more than 40 nations at its headquarters in Mannheim, Germany.
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