Job Description

Responsibilities

Content Strategy and Planning

Create a content strategy that supports demand generation, thought leadership, public relations, customer advocacy, and brand awareness goals for our target audiences in SMB and Enterprise. Build and manage the regional content calendar, ensuring alignment with global and regional priorities. Establish and manage a content review process that ensures all stakeholders have buy-in and visibility into the content calendar, as well as performance/engagement metrics.

Content Creation and Localization

Develop original content such as blogs, long-form articles, whitepapers, infographics, videos, podcasts, email and digital (website, landing pages) marketing copy. Create marketing content for partners, including presentations, webinars, partner portal updates, social media posts, and customer/partner success stories. Develop written and video customer case studies featuring regional clients to support customer advocacy initiatives. Collaborate with demand generation campaign managers to ensure content goals and assets align with campaign requirements. Work with the global content team to develop thought leadership and brand awareness assets that can be used across regions. Support localization of content from global or other geographical markets for use in CE&I campaigns, including publishing localized/transcreated marketing assets such as eBooks, whitepapers, brochures, videos, blog articles, and product web pages.

Public Relations and Brand Visibility

Support public relations strategy and initiatives in CE&I alongside global PR team, ensuring timely and accurate reflection of local business drivers and news.

Content Distribution and Digital Presence

Manage the content of organic social media with the support of demand generation managers. Partner with the Global Digital SEO team to optimize and publish content tailored to regional SEO goals for the CE&I online markets. Manage Regional web pages in collaboration with Global Corporate Digital Team, optimizing page content for organic visibility and increasing conversion rates Work closely with local product marketing stakeholders to support timely go-to-market of new products and solutions, ensuring alignment with regional content requirements.

Project Management


Track performance, report on ROI and outcomes, and optimize future content initiatives based on data-driven insights. * Manage external agencies and vendors to support asset creation as needed.