Job Description

Adidas is an equal opportunity employer and we are committed to fostering an inclusive workplace. We welcome applications from people of all ages, genders (incl. gender identity), ethnic and social backgrounds, nationalities, sexual orientations, religions and beliefs, and those with apparent or non-apparent disabilities. We do not tolerate harassment or discrimination toward any of our applicants or employees.*
We actively encourage individuals with disabilities to apply and will provide reasonable accommodations throughout the recruitment process.*





As a Product Owner at /// adidas /// you are responsible for the quality and strategic impact of product.

In collaboration with other departments, you work on continuously improving and evolving the product and ensuring maximized value and user experience in alignment with our company targets.

Defining a robust roadmap, backlog, managing capability expansion increments and leading prioritization of new capabilities & best practices are a few examples of the activities that will be expected from this role.

Additionally, you will collaborate with Global & Market stakeholders, including Global & Markets Business Functions and Tech, driving user engagement and satisfaction, as well as outcome for //adidas //.


KEY RESPONSIBILITIES:

PRODUCT STRATEGY & DELIVERY

+ Supporting in setting up goals and measuring outcomes and value delivered at product level overall in line with company targets.
+ Contribute to create vision, strategy, long-term plan, and roadmap for the product, in line with company vision and strategy.
+ Contribute to Improve ways of working within the product and with stakeholders to enhance release capacity and user experience quality.
+ Ensure issues resolution, addressing topics, dependencies, and risks with the relevant stakeholders.
+ Drive product delivery as per committed milestones.




STAKEHOLDER MANAGEMENT

Drive product stakeholders' engagement and management. Act as the ambassador for your area of responsibility, showcasing the products and capabilities to markets and other strategic stakeholders.


PRODUCT ENABLEMENT & ADOPTION

Contribute to successful enablement, adoption, and continuous improvement of your product. Responsible for adoption KPI Tracking Ensure the creation and maintenance of product and process documentation for areas impacted by your product.


BACKLOG MANAGEMENT Responsible for creation and refinement of actionable backlog items collaboratively with stakeholders and the dev team, in alignment with product objectives. Prioritize product backlog items in coordination with the Product team. Define and create functional requirements, ensuring well defined UI/UX, acceptance criteria and quality, adhering to the Definition of Ready. Participate in the agile ceremonies to provide guidance and clarifications.


PRODUCT DISCOVERY & INSIGHTS

Analyze and monitor Product KPIs, Milestones and create an action plan accordingly. Support in Business Case creation for strategic business opportunities and investment at product level. Contribute to the investigations and research to drive product Innovation and identify key investment opportunities within the product Drive best practices, reusability, and optimization of product capabilities. Contribute to the user journey design and insights gathering for the product(s) Collaborate with the Design Team in defining the UI/UX for Product improvements, to ensure a premium user experience and interface.


REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS: EDUCATION & EXPERIENCE

Degree with focus on Business Administration, Communication or IT or related areas, or equivalent combination of education and experience 3-5+ years of experience working ideally in a Digital/eCommerce/Sales, or IT environment. Deep business analysis and functional skills (business and IT departments) Experience working with stakeholders and experts at various organizational levels. Experience in creating strong internal business cases to support investment and internal resource requests. Proven experience in managing global projects.
SOFT-SKILLS

Strong communication skills and comfortable presenting to stakeholders at various organizational levels both in person and remotely High resilience and solution-oriented attitude Basic leadership skills Commercial and business acumen Advanced Analytical and Planning skills Strong influencing and negotiation skills Solutions-oriented approach and entrepreneurial mindset Flexible team player able to work in both a group and individual atmosphere. Pragmatic mindset




HARD-SKILLS

Expert domain knowledge. Experience in Wholesale, Merchandising or Go to Market is a plus Very good knowledge of A/B testing and User Acceptance Test or other multivariate testing. Strong knowledge of Agile working methods e.g. Scrum/Kanban Comfortable working with enterprise-level platforms and technologies Advanced understanding of IT (products), digital tools and capabilities Fluent in English both verbally and written. Advanced Office (ppt and excel) Good proficiency of JIRA, Confluence Proven methodological skills (e.g. project/product management and strategic development)


AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.




COURAGE: Speak up when you see an opportunity; step up when you see a need..


OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.


INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.


TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.


INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.


RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

AT ADIDAS, WE STRONGLY BELIEVE THAT EMBEDDING DIVERSITY, EQUITY, AND INCLUSION (DEI) INTO OUR CULTURE AND TALENT PROCESSES GIVES OUR EMPLOYEES A SENSE OF BELONGING AND OUR BRAND A REAL COMPETITIVE ADVANTAGE.

– CULTURE STARTS WITH PEOPLE, IT STARTS WITH YOU –

BY RECRUITING TALENT AND DEVELOPING OUR PEOPLE TO REFLECT THE RICH DIVERSITY OF OUR CONSUMERS AND COMMUNITIES, WE FOSTER A CULTURE OF INCLUSION THAT ENGAGES OUR EMPLOYEES AND AUTHENTICALLY CONNECTS OUR BRAND WITH OUR CONSUMERS.

JOB TITLE:
Product Owner (m/f/d)
BRAND:
LOCATION:
Herzogenaurach
TEAM:
General Management & Business Development
STATE:
BY
COUNTRY/REGION:
DE
CONTRACT TYPE:
Full time
NUMBER:
538578
DATE:
Dec 19, 2025