Job Description

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TL;DR

We’re hiring a

Product Marketing Manager

to drive go-to-market, sales enablement, and content for our LLM-powered platform. You’ll collaborate across Product, Sales, and Marketing to shape messaging, launch new features, support campaigns, and turn market insights into action. Ideal for someone who blends strategy, storytelling, and technical curiosity.

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Why deepset

At deepset, we’re on a mission to make custom AI solutions accessible to every organization. With Haystack, thousands of developers build advanced LLM applications every day, while our enterprise-ready AI Platform helps companies turn large language models into business value. We’re remote-first, flexible, and built on a culture of trust and ownership. You’ll collaborate with top-tier tech talent, tackle meaningful challenges, and help transform complex AI into solutions that are simple, powerful, and ready for the real world.

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What you will do

Develop product positioning, messaging, and content that resonates with target personas Drive go-to-market initiatives for new products and features Partner with Sales, Product, and Customer Success to deliver compelling use-case driven sales plays Translate product capabilities into high-impact materials for campaigns, website, blog, events, and more Conduct market and competitive analysis to identify opportunities and differentiation Deepen our understanding of ideal customer profiles through insights, research, and feedback Support the business with enablement tools, product launches, and internal comms Influence product roadmap with market and customer insights Act as a subject matter expert on your product area, both internally and externally
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Requirements

3+ years in B2B SaaS product marketing, ideally with AI or developer tools Excellent communication skills with the ability to simplify complex topics Proven experience building sales materials, content, and messaging frameworks Strong collaboration and stakeholder alignment skills Confident in market research, competitor analysis, and customer insights Comfortable working cross-functionally in a fast-paced environment Analytical mindset with a strategic bias for action
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Nice to have

Experience marketing technical products to both business and developer audiences Familiarity with LLMs, NLP, or open-source developer tools Background supporting enterprise go-to-market teams Hands-on content creation skills (blog, video, social, enablement)
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Benefits

Remote-first setup with flexible hours & tech of your choice 30 days vacation + extra days for family sick leave Competitive salary & stock options for every team member Monthly sports & mental health support allowance with Oliva Annual learning & development budget Monthly team socials & in-person meetups Dog-friendly Berlin HQ
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About us

Founded in 2018, deepset builds open and enterprise-grade tools that help teams build AI with purpose. From Haystack, our open-source framework, to the deepset AI Platform, we give developers and organizations the building blocks to solve complex, high impact challenges with AI – with full control, transparency, and sovereignty. Backed by GV and Balderton, we’re growing the world’s production AI community and customer base solving challenges too critical to get wrong.


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Visit us to learn more:

deepset Website | Haystack Website | GitHub | Linkedin | X deepset (Twitter) | X haystack (Twitter)