Job Description

Our partner and distribution channel is a critical and growing component of our overall business! The Principal Channel Marketing Manager for EMEA will collaborate with our distributors and solutions integration partners to increase demand through marketing activities and scale our business. Through co-marketing you will align with partners on goals and strategies that support our business objectives. You will capture data, evaluate the impact of strategies, and report the results with a focus on lead generation, marketing influenced opportunity creation, and return on investment.
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In This Role, Your Responsibilities Will Be:

Responsible for growing revenue through our indirect channel through Distribution and Solution Integration partners in the EMEA region through co-marketing activities Collaborate with partners to develop coordinated marketing strategies aligned to our marketing campaigns and business unit strategies Develop co-marketing strategies to drive eComms booking results through distributor platform Allocate co-marketing funds to distributors at the start of the year and propose a funding distribution plan that improves return on investment Meet with distributors and solutions and integrations partners regularly to ensure alignment and progress Develop and maintain relationships with other regional teams (Channel Sales Managers, country sales and field marketing) to ensure constant alignment between marketing and sales plans by country or region. Develop and maintain relationships with Marcom and digital Marketing team members Identify and advocate for new and innovative ways to increase demand generation with partners using pilot programs Lead monthly lead council meetings with Partner Sales Managers to review the performance of leads passed to distributors and determine when to make adjustments Gather co-marketing data, evaluate the impact of strategies, and report the results quarterly to NI business unit, marketing, and sales leaders with a focus on return on investment

Who You Are:

You always keep the end in sight and put in extra effort to meet deadlines. You lay out a thorough schedule and list steps for achieving objectives. You quickly and decisively take actions in fact-changing, unpredictable situations. You balance own interests with others’ interests. You adjust communication content and style to meet the needs of diverse stakeholders.

For This Role, You Will Need:

Over a decade of experience specializing in driving revenue growth through strategic marketing initiatives. Expertise in collaborating with partners and distributors to align with overarching business goals, cultivate demand generation, and achieving balance across stakeholders History of building positive relationships, whether with channel sales managers, distributors, or internal teams, to ensure flawless alignment between marketing and sales plans. Analytical skills with a proven record of using data to evaluate campaign performance, optimize strategies, and communicate impactful results to collaborators. Initiative, a self-starter mentality, and a dedication to innovation, consistently identifying new ways to bring value and scale business through co-marketing activities. Excellent planning, organizational & time management skills Outstanding communication skills and integrity Experience in working with distribution channel and/or system integrator partners is a plus

Preferred Qualifications That Set You Apart:

Track Record of Successful Co-Marketing Programs Extensive Channel Marketing Expertise Analytical Skills Digital Marketing Foresight Customer Relationship Management Proficiency with Marketing Tools Innovative Approach to Demand Generation Leadership and Communication Excellence

Our Culture & Commitment to You:

At Emerson, we prioritize a workplace where every employee is valued, respected, and empowered to grow. We foster an environment that encourages innovation, collaboration, and diverse perspectives—because we know that great ideas come from great teams. Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship, training, or leadership opportunities, we invest in your success so you can make a lasting impact. We believe diverse teams, working together are key to driving growth and delivering business results.

WHY EMERSON

Our Commitment to Our People

At Emerson, we are motivated by a spirit of collaboration that helps our diverse, multicultural teams across the world drive innovation that makes the world healthier, safer, smarter, and more sustainable. And we want you to join us in our bold aspiration.

We have built an engaged community of inquisitive, dedicated people who thrive knowing they are welcomed, trusted, celebrated, and empowered to solve the world’s most complex problems — for our customers, our communities, and the planet. You’ll contribute to this vital work while further developing your skills through our award-winning employee development programs. We are a proud corporate citizen in every city where we operate and are committed to our people, our communities, and the world at large. We take this responsibility seriously and strive to make a positive impact through every endeavor.

At Emerson, you’ll see firsthand that our people are at the center of everything we do. So, let’s go. Let’s think differently. Learn, collaborate, and grow. Seek opportunity. Push boundaries. Be empowered to make things better. Speed up to break through. Let’s go, together.

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ABOUT EMERSON

Emerson is a global leader in automation technology and software. Through our deep domain expertise and legacy of flawless execution, Emerson helps customers in critical industries like life sciences, energy, power and renewables, chemical and advanced factory automation operate more sustainably while improving productivity, energy security and reliability.

With global operations and a comprehensive portfolio of software and technology, we are helping companies implement digital transformation to measurably improve their operations, conserve valuable resources and enhance their safety.

We offer equitable opportunities, celebrate diversity, and embrace challenges with confidence that, together, we can make an impact across a broad spectrum of countries and industries. Whether you’re an established professional looking for a career change, an undergraduate student exploring possibilities, or a recent graduate with an advanced degree, you’ll find your chance to make a difference with Emerson. Join our team – let’s go!

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