Job Description

About the Role:

We are seeking an experienced PR Manager to drive our brand presence and communications. You will be responsible for developing and executing strategic PR initiatives, managing media and influencer relationships, and ensuring our messaging resonates locally while aligning with global business objectives.

Key Responsibilities:

Develop annual/quarterly PR strategies for the key market, tailoring media campaigns and brand activities to regional characteristics. Maintain and strengthen relationships with mainstream media, KOLs, and partners to secure coverage and foster in-depth collaboration. Plan and oversee regional PR events (e.g., exhibitions, product launches), managing end-to-end execution and post-campaign review. Monitor brand sentiment, address potential issues, and implement crisis communication plans when necessary. Collaborate closely with headquarters and local teams to synchronize communication efforts and ensure PR activities support business goals.

Requirements:

Bachelor’s degree or above. Familiarity with media landscapes, PR practices, and cultural nuances. Prior experience in technology, consumer goods, or cross-border e-commerce is preferred. Ability to independently develop and execute PR strategies, with strong skills in writing English PR materials and event proposals. Existing network of media and KOL contacts is a plus; experience in crisis management is advantageous. Professional proficiency in English. Knowledge of a second language (German/French/Spanish, etc.) is a strong advantage. Excellent cross-team collaboration skills, resilience under pressure, and ability to communicate effectively across time zones.
Job Type: Full-time

Work Location: In person