Job Description

The Platform Operations Manager owns LiveOps and CRM end to end across the JustPlay ecosystem. This role is responsible for turning product plans and business goals into high quality, measurable execution that drives revenue, LTV, retention and engagement.


You will own how events and player communications are planned, executed, measured and improved across the platform. This includes full ownership of LiveOps and CRM calendars, operational standards, tooling effectiveness and performance outcomes.


You will lead the CRM and LiveOps execution, act as the main point of accountability for all operational questions and work closely with Product, Engineering, Games and Business teams to ensure the right communication reaches the right users through the right channels at the right time.


This is a hands-on manager role with strong ownership expectations. You are expected to solve operational problems directly, enforce execution discipline and continuously improve how LiveOps and CRM operate as a system.

Key responsibilities

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LiveOps Ownership

Own the in app LiveOps calendar across games and the platform Plan, prioritize and execute events based on product and engineering rollout plans. Ensure full operational readiness for every event, including configuration, timing, targeting, dependencies and QA. Define and enforce execution rules. If an event runs, the supporting notifications and communications must be in place. Monitor event performance and own LiveOps contribution to OKRs around revenue uplift, LTV, retention and engagement.

CRM Ownership

Own CRM as a system across push notifications, in app messages and email. Lead CRM strategy execution in partnership with Product, including lifecycle messaging, feature launches and LiveOps support. Own CRM calendar governance and prioritization across app and games. Ensure CRM execution quality, consistency and reliability across all channels. Own CRM performance outcomes and ensure clear measurement and ROI driven iteration. Balance lifecycle messaging, LiveOps driven communications and ad hoc needs without execution gaps.

People management

Manage and develop a small team covering LiveOps and CRM operations. Set clear expectations, enforce execution standards and build a culture of ownership and attention to detail. Lead by example through hands-on involvement where needed.

Tooling, automation and measurement

Operate effectively with existing tools including Firebase, Cloud Messaging, Iterable and bespoke experimentation setups. Improve how tools are used by introducing better processes, automation and operational discipline. Propose and drive improvements to internal tooling and workflows in collaboration with Product & Engineering. Independently analyze performance data and draw conclusions without relying on dedicated analyst support.

Cross-functional collaboration

Act as the go to operational partner for Product, Engineering, Games and Business teams. Translate product plans and business goals into concrete operational execution. Ensure transparency so stakeholders always know what will run, when, how it will look, who is targeted and which communications will be sent.

What success looks like

LiveOps and CRM calendars are transparent, predictable and always up to date. Events and communications ship on time, follow clear rules and do not slip. Event and CRM performance is measured consistently and tied to business impact. Operational issues are discovered, surfaced early and resolved decisively. Teams trust the LiveOps and CRM function to execute reliably and professionally.

Job Requirements

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Experience managing LiveOps, CRM, or operational roles in gaming, mobile apps, or entertainment. Strong hands-on operational mindset with proven ability to execute at high quality. Experience managing people while remaining deeply involved in execution. Solid understanding of performance metrics such as revenue uplift, LTV, retention and engagement. Comfortable working with data and drawing conclusions independently. Strong collaboration skills across product, engineering and business teams.

Traits we value

High attention to detail and strong ownership mentality. ROI driven and pragmatic in decision making. Self driven and proactive. Strong work ethic and follow through. Always find a way to execute, even though it’s not the perfect way in the current moment.

Our benefits package:

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Work-Life Balance and Flexibility

: Flexible working hours and options for digital nomads, occasional office visitors, or regular office-goers

Employee Stock Options

: Opportunity to join our Virtual Share Option Program (VSOP) and share in the success of an already profitable company

Mental Health Support

: Free personal coaching through our partner nilo.health to support our team members to live fulfilled lives at home and at work

Training & Development

: A competitive personal development budget of up to 2000€/year for training, conferences, workshops, etc., and free language courses with Chatterbug

Germany-Based Benefits

: 25 vacation days, free Gympass gold subscription, free monthly Deutschland-Ticket, and a monthly €50 tax-free internet contribution

State-of-the-Art Equipment

: Doesn’t matter if you are a MacBook or Windows user; we will provide you with the technical gear you need to succeed

A Relocation Package

: Includes visa support for those who need it

Berlin Office Perks

: Ergonomic setup, free daily lunch, and a dog-friendly environment.

Engaging and Diverse Work Environment

: Join a diverse team, with over 23 nationalities working from 19 different locations Benefits may vary depending on location and contract type. Do not hesitate to ask us about more details on our benefits offer.

About us

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Come join the company that’s transforming the world of mobile gaming by making playtime truly rewarding. At JustPlay, we’re on a mission to build a fairer, more sustainable Play-to-Earn ecosystem—one where players are rewarded for their time, and engagement drives continuous growth.


Since launching in 2020, we’ve grown into one of the world’s leading loyalty gaming platforms, with over 25 million downloads and 500,000+ daily active users. Bootstrapped and headquartered in Berlin, our global team spans 20+ countries and is united by a belief in fun, fairness, and meaningful impact.


We’re leading a massive shift in the gaming industry—but it’s still early enough for you to make your mark. At JustPlay, you’ll have the freedom to shape bold ideas, drive real impact, and be part of a company that’s not just growing fast—but growing right.