Job Description

Are you passionate about performance marketing and ready to make an impact in a fast-paced, international environment? Join our team at AutoTrader/AutoScout24 as a

Paid Search Marketing Manager (SEA/PPC)

and help us accelerate growth in the

Canadian market

!

Your Role

As an SEA/PPC expert, you'll play a key role in scaling our paid search activities and driving high-quality traffic and leads to our platform. Working closely with cross-functional teams, you will be responsible for managing and optimizing our Google Ads and Microsoft Ads campaigns, ensuring they're aligned with our local market strategy.

Your Responsibilities

Plan, execute, and optimize PPC campaigns across Google and Microsoft Ads for the Canadian market Manage budgets and bid strategies to maximize ROI and efficiency Conduct keyword research, competitor analysis, and A/B testing of ads and landing pages Collaborate with analytics, product, and content teams to align on campaign goals and performance Monitor market trends, explore new ad formats and channels, and test innovative growth tactics Report on performance and insights, and provide strategic recommendations

Your Profile

4+ years of hands-on experience in performance marketing, especially PPC/SEA Proven success managing Google and Microsoft Ads campaigns at scale Experience with Google vehicle ads or Google Shopping ads Experience managing large budgets and forecasting scenarios Strong analytical skills and proficiency with tools like Google Analytics, Google Ads Editor, Looker, or similar (programming skills like Java or SQL are a plus) Automotive industry experience is a plus Experience with international or North American markets is a big plus Self-driven, results-oriented, and comfortable working in a dynamic, agile team Fluent in English, French is a plus

A culture of growth

With over 50 nationalities represented, we're proud to welcome people of all backgrounds to our growing community, and we're always finding new ways to help people feel welcomed and included. Here, you'll have the tools, training and support you need to work in a way that suits you, learn new skills and reach your potential.

For a career where you can drive our business and shape your future, apply now.