Job Description

1. Omnichannel Campaign Strategy: Develop full-funnel advertising plans aligning brand objectives with platform algorithms. Optimize media mix across on-site (Jingzhuntong/direct ads) and off-site (feed ads/CPS) channels to maximize exposure and conversion performance.

2. Precision Targeting & Creative Optimization: Leverage audience insights and competitive intelligence to refine keyword strategies, bidding models, and dayparting. Drive creative testing frameworks that enhance engagement rates while lowering CAC.

3. Performance Analytics & Optimization: Monitor core KPIs (CTR, ROAS) through daily/weekly reporting. Conduct deep-dive analyses to identify optimization levers and implement data-driven strategy iterations.

4. Channel Innovation & Partnership Development: Expand performance inventory through new platform partnerships and test emerging formats (social commerce, influencer content) to diversify customer acquisition streams.

5. Cross-functional Excellence: Lead promotional campaigns through alignment with marketing/creative teams. Advise product teams on ad tech improvements and document best practices for campaign life cycle management.

?About JD.com?

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JD.com (NASDAQ: JD and HKEX: 9618), also known as JINGDONG, is a leading supply chain-based technology and service provider. The company’s cutting-edge retail infrastructure seeks to enable consumers to buy whatever they want, whenever and wherever they want it. The company has opened its technology and infrastructure to partners, brands and other sectors, as part of its "Retail as a Service" offering to help drive productivity and innovation across a range of industries. JD.com’s business has expanded across retail, technology, logistics, health, industrials, property development and international business. JD.com is ranked 44th on the Fortune Global 500 list and is China’s largest retailer by revenue, serving over 600 million annual active customers. The company has been listed on NASDAQ since 2014, and on the Hong Kong Stock Exchange since 2020. Committed to the principles of customer first, innovation, dedication, ownership, gratitude, and integrity, the company's mission is to make lives better through technology, striving to be the most trusted company in the world.

?Our Global Business?

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We are dedicated to building a digitally intelligent, cross-border supply chain and global retail infrastructure. Leveraging our global supply chain capabilities, JD.com continues to expand in markets where our competitive strengths shine. Currently, JD.com's operations span China, the U.K., the Netherlands, France, Germany, Spain, Brazil, Hungary, Japan, South Korea, Australia, Thailand, Vietnam, Malaysia, Indonesia, Saudi Arabia, the UAE, the U.S., and many others, serving customers worldwide.


Key International Business Segments: Joybuy (online retail business in Europe), International Logistics, Cross-border Import Business, JD Industrials International, JD Property International

?"Joybuy" - Online Retail Business in Europe?

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Joybuy is JD.com's online retail business in Europe. It is currently in the test phase in the UK, the Netherlands, Germany, France, Belgium, and Luxembourg. Joybuy places the customer at the heart of everything it does. Our slogan, “Don’t just buy, Joybuy,” perfectly captures our mission to fulfill our customers’ needs and provide a service that is easy and convenient, but also enjoyable and fun.