Job Description

About the Role

Specops is seeking a high-performing

Marketing Manager

to join our team dedicated to the

DACH (Germany, Austria, Switzerland)

region.


In this role, you will transition from simple execution to full-scale campaign ownership. Reporting to the Head of New Business Campaigns, you will be responsible for the

strategic planning, project management, and end-to-end delivery

of integrated marketing programs. You are not just a contributor; you are the driver of the new business pipeline, ensuring our brand dominates the cybersecurity space in your respective territory.

Your Key Responsibilities:

You will own the full campaign lifecycle, moving beyond administrative tasks to lead the strategy and operational excellence required to hit aggressive pipeline goals.

1. Strategic Planning & Project Leadership

Campaign Ownership:

Design and lead end-to-end integrated campaigns across digital, events, and demand generation channels tailored to your specific market (NA or DACH).

Project Management:

Act as the primary project manager for regional initiatives, managing timelines, cross-functional stakeholders (content, design, product marketing), and deliverables to ensure flawless execution.

Event Strategy:

Lead the presence at major regional tradeshows, overseeing not just logistics, but the overarching strategy for lead capture, pre-event promotion, and post-event follow-up.

Market Intelligence:

Conduct deep market research to identify high-growth opportunities and competitive threats, adjusting regional tactics accordingly.

2. Execution & Demand Generation

Asset Management:

Oversee the development of high-performing digital marketing assets and content syndication programs.

Sales Alignment:

Partner directly with Sales teams to ensure marketing efforts are synced with sales goals and that leads are transitioning effectively through the funnel.

Budget Ownership:

Manage and optimize the regional marketing budget, ensuring every dollar is allocated for maximum ROI and processing all financial reporting for your territory.

3. Analysis & Optimization

Performance Reporting:

Take ownership of campaign data, providing leadership with sophisticated analysis and actionable insights to pivot or scale strategies.

Process Improvement:

Identify bottlenecks in the current marketing workflow and implement new tools or processes to increase efficiency.

What We’re Looking For:

We are seeking a

strategic implementer

—someone who can think big picture but isn't afraid to get their hands dirty in the details. You are a natural leader of projects and a bridge-builder between departments.

Experience:

5+ years of experience in B2B marketing, with a proven track record of managing (not just supporting) online and offline campaigns.

Language Proficiency:

Native or professional-level proficiency in

German

(written and verbal) and professional-level

English

.

Industry Background:

Direct experience in B2B Tech/SaaS is required; a background in

cybersecurity

is a significant advantage.

Tech Stack:

Advanced proficiency in

HubSpot

(or similar Marketing Automation) and

Salesforce

(CRM) for tracking, reporting, and lead management.

Analytical Depth:

A strong understanding of the B2B marketing funnel, TOFU/MOFU/BODU frameworks and CAC (Customer Acquisition Cost).

Leadership Qualities:

Proactive, resilient, and capable of managing multiple high-priority projects simultaneously without losing sight of the goal.

But what’s in it for you?

Strategic Autonomy:

You will have the freedom to shape regional strategy and see your ideas come to life from the ground up.

Global Impact:

Work within a flat organizational structure where your voice is heard by leadership and your work directly impacts global revenue.

Growth Culture:

A culture founded on trust and professional development, with a steep learning curve in the high-stakes world of cybersecurity.

Flexibility:

A healthy work-life balance with remote-first options and/or hybrid flexibility in our Philadelphia hub.

Ready to Lead?

If you are a high-energy marketer ready to step into a management-level role and own a territory, we want to hear from you.

Apply today and help us secure the future of Identity Security!