Job Description

Market Intelligence & Category Strategy Lead (m/w/d)

252070

Vertragsart Festanstellung | Unbefristet | Vollzeit
Erfahrungsstand mind. 2 Jahre | Wochenstunden 35
Primärer Standort Europa-Deutschland-Baden-Württemberg
Stadt Europaweit

Write (your) story with uns

When you think of professional coffee machines, you also think of WMF. As a member of Groupe SEB, we combine the comprehensive coffee expertise of "SEB Professional" with the WMF PCM, Schaerer and Wilbur Curtis brands and are one of the world's leading suppliers in the industry. We owe this position to our extensive range of premium products for every need, from high-performance fully automatic specialty machines to filter machines and semi-automatic portafilter machines. And we owe it to our pronounced innovative strength, with which we develop future-proof digital solutions for our customers. WMF GmbH combines excellent product quality and maximum reliability with outstanding service - thanks to the largest in-house service organization for professional coffee machines in Europe.

What you can expect

Develop a comprehensive market intelligence strategy in alignment with global senior stakeholders Manage and mentor a market intelligence analyst, fostering a high-performance mindset Collaborate with teams in North America and China to share best practices and data resources Promote a data-driven culture by ensuring data accessibility, usability, and providing training where needed Identify, evaluate, and manage data sources and external providers, including budget allocation Build and maintain qualitative and quantitative databases on consumers, customers, markets, and competitors Analyze trends, patterns, and opportunities and translate complex data into clear, actionable insights for senior leadership Summarize major industry category trends and customer insights to derive strategic implications and actions Collaborate closely with internal teams (product management, service, digital, market intelligence, sales) to define relevant action plans Develop a category management platform to promote the right assortment and execution to customers Define and implement methodologies for market sizing, market share, and growth analysis in key product segments Create standardized approaches for tailored market potential analyses to support product development business cases Handle ad-hoc analysis requests based on business priorities Prepare high-quality insights, strategic briefings, reports, and presentations on key segments and competitive landscapes Lead and facilitate cross-functional meetings, driving discussions and building strong relationships across departments

What you need to succeed with us

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Bachelor’s degree required; Master’s degree preferred in data analytics, business/strategy, finance, or economics Solid experience in market intelligence, data analysis, category management, and/or strategic planning Proven track record in managing complex, cross-functional projects Experience working in an international environment Consulting background and knowledge of coffee or beverage equipment are nice-to-have assets Strong analytical abilities with proficiency in qualitative and quantitative analysis; advanced Excel skills (BI tools, Marketo, Google Analytics a plus) Excellent communication and storytelling skills to translate complex data into clear insights Strategic thinking with the ability to identify risks and opportunities and link them to business goals Effective stakeholder management and the ability to promote data-driven decision-making across teams Strong project management skills from planning to delivery High curiosity, adaptability, structured thinking, and a strategic mindset Fluent English (written and spoken); German and French are beneficial

What we offer

Flexible working hours and models

as well as mobile office options for a good work-life balance

Personal development

through development programs, training, or e-learning as well as professional mobility within the international Groupe SEB

Generous employee discounts

in the WMF online store and corporate benefits

Excellent company restaurant with employee subsidy

and a wide and varied range of food, kiosk, and food to go for your physical well-being

Attractive salary

package with Christmas and vacation bonuses and company pension scheme

Health offers

such as job bike leasing or advice for your health

Which goes without saying for us:

30 days annual leave, a variety of employee events, free parking, and coffee & tea specialties

Further information on our employee benefits can be found here: Working at WMF - Insight into the corporate culture at WMF (aboutwmf.com)


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