Job Description

Adidas is an equal opportunity employer and we are committed to fostering an inclusive workplace. We welcome applications from people of all ages, genders (incl. gender identity), ethnic and social backgrounds, nationalities, sexual orientations, religions and beliefs, and those with apparent or non-apparent disabilities*. We do not tolerate harassment or discrimination toward any of our applicants or employees.
We actively encourage individuals with disabilities to apply and will provide reasonable accommodations throughout the recruitment process.


PURPOSE



The Manager Digital Marketing is responsible for indicating the overall digital strategy of the BU in connection with brand management function and delivering innovative and leading execution in digital media.



KEY RESPONSIBILITIES




Lead the overall digital strategy within the business unit, including which tools, activities and execution will deliver the best return. Monitor that the strategy and initiatives are flawlessly executed. Coordinate agencies on the creation and development of digital campaigns and initiatives. Work with cross-functional departments to ensure flawless execution and seamless connection plans: eComm, IT, Media, PR, Customer Service, CRM, Retail, etc. Research and coordinate external resources and partners to service the global strategy. Process and suggest priorities in order to get the best return from the allocated budget. Involve digital analytics to monitor success of digital campaigns and shape future strategies. Coordinate and distribute documentation of project information with internal and external groups. Utilize internal resources (digital analytics and research) to deliver consumer insights which inform the business unit global strategy.




KEY RELATIONSHIPS


Brand adidas: other BUs adidas Ecomm adidas Local Markets adidas Finance / Controlling adidas Procurement Creative Agencies External partners and key accounts




KNOWLEDGE, SKILLS AND ABILITIES


Good interpersonal/communication skills and level of strategic thinking. Experience in marketing digital campaign development and execution. Deep understanding of an ever-changing marketing landscape and experience in project management. Experience with digital production process and technical nature of developing digital marketing initiatives. Ability to collaborate and manage platforms and tools used by multiple functions as well as ability to manage and / or collaborate with internal and external cross-functional groups: product marketing, communications, social, digital. Working knowledge of: + Office software,
+ Development languages (including but not limited to: HTML, DHTML, Flash, Javascript, XML, asp, java, CSS),
+ Analytics systems,
+ Standard CMS platforms
+ Digital channels (social, owned and emerging technologies).
Understanding of and passion for the sports and fashion/entertainment industry. Good presentation and organizational skills.




QUALIFICATIONS


Degree in Marketing, Communications, Retail, Digital or a related field. Master Degree / MBA a plus. 4+ years’ industry and / or relevant work experience. Fluent written and spoken English language skills.



AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.




COURAGE: Speak up when you see an opportunity; step up when you see a need..


OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.


INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.


TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.


INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.


RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

AT ADIDAS, WE STRONGLY BELIEVE THAT EMBEDDING DIVERSITY, EQUITY, AND INCLUSION (DEI) INTO OUR CULTURE AND TALENT PROCESSES GIVES OUR EMPLOYEES A SENSE OF BELONGING AND OUR BRAND A REAL COMPETITIVE ADVANTAGE.

– CULTURE STARTS WITH PEOPLE, IT STARTS WITH YOU –

BY RECRUITING TALENT AND DEVELOPING OUR PEOPLE TO REFLECT THE RICH DIVERSITY OF OUR CONSUMERS AND COMMUNITIES, WE FOSTER A CULTURE OF INCLUSION THAT ENGAGES OUR EMPLOYEES AND AUTHENTICALLY CONNECTS OUR BRAND WITH OUR CONSUMERS.

JOB TITLE:
Manager Digital Marketing (m/f/d) - Sportswear & Training, temp until Dec 31, 2026
BRAND:
LOCATION:
Herzogenaurach
TEAM:
Brand Management & Communications
STATE:
BY
COUNTRY/REGION:
DE
CONTRACT TYPE:
Temp
NUMBER:
533573
DATE:
Aug 26, 2025