Job Description

Packs EMEA (Eastpak, JanSport and Kipling) is looking for an exceptional Intern, Loyalty & Customer Data to join our Digital Marketing & Loyalty team based in Antwerp, Belgium.


We’re seeking a motivated and detail-oriented Loyalty & Customer Data Intern to join our team. In this role, you’ll play a key part in managing and optimizing customer data through BlueConic, our Customer Data Platform (CDP). Your contributions will help power personalized marketing initiatives, refine customer segmentation strategies, and support data-driven decision-making across all Packs brands.

How You Will Make a Difference

You will support the team in the following areas:

Manage and optimize the BlueConic platform on a daily basis, including tasks such as data ingestion, profile unification, and audience segmentation Support the CRM & Loyalty Manager in designing, building, and maintaining customer journeys and lifecycle marketing campaigns Collaborate cross-functionally with marketing, e-commerce, and analytics teams to ensure data consistency, accuracy, and alignment across platforms Analyze customer behavior and campaign performance to uncover actionable insights, identify trends, and support continuous improvement Document workflows and processes, contributing to the development and refinement of best practices for effective CDP usage Participate in cross-functional meetings, providing data-driven insights and recommendations to support strategic initiatives.

You’ll work closely with both internal and external stakeholders to ensure customer data is effectively leveraged across the business:


Internal Teams:

Collaborate with the CRM & Loyalty Manager (your direct supervisor), as well as teams across digital marketing, CX, brand, and tech to support targeted campaigns, personalized experiences, and data accuracy.


External Partner:

Engage with BlueConic for platform training and technical support

What You’ll Learn

This internship is designed to provide you with hands-on experience and practical knowledge in key areas of digital marketing and customer data management:

Master a Leading Customer Data Platform (CDP): Get hands-on experience with BlueConic, learning how to manage customer profiles, unify data from multiple sources, and build dynamic audience segments. Discover how CDPs enable personalized marketing and support omnichannel strategies Explore Digital Marketing & Loyalty Strategy:Gain insight into how brands like Kipling build and nurture customer relationships. Learn how lifecycle marketing, retention campaigns, and loyalty programs are designed, executed, and optimized Develop Data-Driven Thinking: Strengthen your analytical skills by interpreting customer behavior and campaign performance. Learn how to turn data into actionable insights that inform marketing and e-commerce strategies Collaborate Across Teams: Work closely with digital marketing, customer experience (CX), brand, and central analytics teams. Understand how different departments align around customer data to drive business goals and deliver seamless customer experiences Gain Proficiency in Industry Tools: BlueConic (Customer Data Platform), Shopify (E-commerce platform), Google Analytics (Web analytics), Google Ads (Search and display advertising), Meta Ads (Social media advertising).

Skills for Success

We’re looking for someone who is:

Fluent in English, with strong verbal and written communication skills Passionate about customer data, digital marketing, and CRM technologies, with a desire to learn and grow in these areas Detail-oriented and analytical, with a proactive mindset and a knack for problem-solving A strong communicator and team player, able to collaborate effectively across departments Proficient in Excel, with bonus points for experience in SQL or data visualization tools (e.g., Looker, Tableau, Power BI) Familiar with marketing or data platforms such as CDPs, email marketing tools, or analytics dashboards—experience is a plus, but not required.

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package.

A supportive feedback-based culture where respect and integrity guide us in what we do An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together Be part of an iconic lifestyle brand in a multi brand, multi countries organization On site gym offering health and well-being initiatives A discount card with 50% on all VF brands

KEY INTERNSHIP INFO

Start date: October 1st, 2025 Length of contract: 6-month internship, non-renewable Post-Internship Outlook: while this internship is not designed to transition into a permanent or temporary role, opportunities may arise along the way, depending on business needs and individual performance.
About VF

VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. At the heart of our journey lies our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com

Free to Be, Inclusion & Diversity

As an equal opportunity employer, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.