Job Description

1. Lokale Markenstrategie & Positionierung

Entwicklung und Implementierung der lokalen Markenstrategie in Alignment mit den globalen Guidelines.

Analyse lokaler Markttrends, Wettbewerbsaktivitäten und Kundenbedürfnisse zur Ableitung strategischer Handlungsempfehlungen.

Sicherstellung einer klaren, differenzierenden Markenpositionierung in allen relevanten Kommunikationskanälen.


2. Brand Activation & Kampagnenmanagement

Planung, Steuerung und Umsetzung lokaler Marken- und Produktkampagnen über alle relevanten Touchpoints.

Anpassung globaler Marketingkampagnen an lokale Marktanforderungen und Zielgruppen.

Verantwortung für die lokale Marken- und Kommunikationsperformance sowie kontinuierliche Optimierung der Aktivierungsmaßnahmen.


3. Content Management & Creative Steering

Steuerung der lokalen Content-Strategie inkl. Briefing, Produktion und Qualitätskontrolle aller markenrelevanten Assets.

Sicherstellung einer konsistenten Markenidentität sowie eines markenkonformen Erscheinungsbilds.

Zusammenarbeit mit Agenturen, Kreativpartnern und internen Designteams.


4. Cross-funktionale Zusammenarbeit & Stakeholder-Management

Enge Abstimmung mit Marketing, Media, Produktmanagement, Sales, PR, Social Media und E-Commerce.

Vermittlung lokaler Marktbedürfnisse in globale Teams und aktive Mitgestaltung globaler Marketinginitiativen.

Steuerung relevanter externen Partner wie Agenturen oder Marktforschungsdienstleister.


5. Marken-KPIs, Marktanalysen & Reporting

Monitoring relevanter Brand-KPIs (Brand Awareness, Consideration, Preference, Customer Engagement).

Erstellung von Markt- und Wettbewerbsanalysen sowie Ableitung strategischer Insights.

Vorbereitung von Management-Reports mit klaren Handlungsempfehlungen für die Weiterentwicklung der Marke.

?About JD.com?

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JD.com (NASDAQ: JD and HKEX: 9618), also known as JINGDONG, is a leading supply chain-based technology and service provider. The company’s cutting-edge retail infrastructure seeks to enable consumers to buy whatever they want, whenever and wherever they want it. The company has opened its technology and infrastructure to partners, brands and other sectors, as part of its "Retail as a Service" offering to help drive productivity and innovation across a range of industries. JD.com’s business has expanded across retail, technology, logistics, health, industrials, property development and international business. JD.com is ranked 44th on the Fortune Global 500 list and is China’s largest retailer by revenue, serving over 600 million annual active customers. The company has been listed on NASDAQ since 2014, and on the Hong Kong Stock Exchange since 2020. Committed to the principles of customer first, innovation, dedication, ownership, gratitude, and integrity, the company's mission is to make lives better through technology, striving to be the most trusted company in the world.

?Our Global Business?

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We are dedicated to building a digitally intelligent, cross-border supply chain and global retail infrastructure. Leveraging our global supply chain capabilities, JD.com continues to expand in markets where our competitive strengths shine. Currently, JD.com's operations span China, the U.K., the Netherlands, France, Germany, Spain, Brazil, Hungary, Japan, South Korea, Australia, Thailand, Vietnam, Malaysia, Indonesia, Saudi Arabia, the UAE, the U.S., and many others, serving customers worldwide.


Key International Business Segments: Joybuy (online retail business in Europe), International Logistics, Cross-border Import Business, JD Industrials International, JD Property International

?"Joybuy" - Online Retail Business in Europe?

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Joybuy is JD.com's online retail business in Europe. It is currently in the test phase in the UK, the Netherlands, Germany, France, Belgium, and Luxembourg. Joybuy places the customer at the heart of everything it does. Our slogan, “Don’t just buy, Joybuy,” perfectly captures our mission to fulfill our customers’ needs and provide a service that is easy and convenient, but also enjoyable and fun.