Job Description

adidas is an equal opportunity employer and we are committed to fostering an inclusive workplace. We welcome applications from people of all ages, genders (incl. gender identity), ethnic and social backgrounds, nationalities, sexual orientations, religions, and beliefs, and those with apparent or non-apparent disabilities. We do not tolerate harassment or discrimination toward any of our applicants or employees.

We actively encourage individuals with disabilities to apply and will provide reasonable accommodations throughout the recruitment process*





Step into the dynamic world of sports with an internship in one of our Business Development & Strategy teams at our Headquarter in Germany! Applicants are considered for the available intern roles in the Business Development / Strategy teams in our global HQ. In an industry where passion meets innovation, we're seeking team members who share our commitment to continuous learning and improvement.

As part of our Business Development & Strategy teams, you'll help in creating data-driven insights and reporting as well as insightful leadership presentations and shape communication cross-functionally. The Business Development teams manage key strategic projects, as well as partnerships and identify key business opportunities that are key drivers for continuous growth.

You may find yourself playing a key part in shaping the future of our retail business, our business in market Central Europe or our Creative Direction & Innovation business area. Your ideas for improvements will be not only welcomed but encouraged, as we constantly strive for excellence.

Picture yourself helping to drive business development and key strategic projects and partnerships. Or you might be supporting the introduction and admin of new Communication Tools and guidelines and workload planning in our Europe Retail & Franchise organization.

Surrounded by experienced colleagues, you'll receive unparalleled support to kickstart your adidas journey. Join us on this incredible journey of excellence, where every day is an opportunity to make a lasting impact in the world of sports!



GROW YOUR CAPABILITIES THROUGH MEANINGFUL TASKS & PROJECTS


STRATEGIC PROJECT & INITIATIVE MANAGEMENT


Lead and support cross-functional projects across departments (Sales, Brand, Finance, HR, Retail, etc.). Coordinate execution of events, athlete interactions, store contests, and partner engagements across Europe. Manage project briefs, timelines, resources, and stakeholder alignment. Track progress of initiatives using planning tools and maintain documentation.

COMMUNICATION & ENGAGEMENT


Improve communication between European Retail Stores and Back Office teams and support the management of internal communication tools Assist in communication campaigns and special projects across regions.

PRESENTATION & REPORTING EXCELLENCE


Create high-impact presentations and reports for leadership, retail, and external audiences. Distill complex updates into clear, visually compelling summaries. Compile market and consumer insights to support business decisions. Assist in producing retail-specific presentation materials (e.g., PowerPoint slides).

OPERATIONAL & ADMINISTRATIVE SUPPORT


Organize and follow up on meetings, workshops, market visits, and executive travel. Manage calendars, meeting logistics, and action tracking. Support ad hoc tasks and administrative duties




WHAT WOULD MAKE YOU A MATCH


Student of Management, Business Administration, Economics, Project Management, Strategy or similar Fluency in English (written & spoken), German is a plus Strong MS Office skills (especially Excel and PowerPoint) Curiosity and analytical capabilities, demonstrating the ability to manage complex data, derive insights, and effectively convey narratives through presentations. Strong organizational and communication competencies Ideally first experience in project management and / or working in a cross-functional environment Strong presentation and communication skills are beneficial Good analytical skills and first experience in data analysis and reporting are a plus Ability to multi-task and solve problems independently




WHAT'S IN IT FOR YOU


Employee discounts on products Chances to attend and take part in on campus events and sponsored adidas events/games Structured training and development, access to LinkedIn Learning, Language Training and adidas Learning Portal Possibility to join our mentorship program, networking opportunities or employee resource groups International intern community and work environment Regular development conversations as part of your role Inspiring campus with canteens, cafes, reflection rooms and sport facilities including an on-site gym (25€/month) and many more sports facilities Company sports program including classes and events focusing on sports and mental health Flexible and agile working arrangements (40% home office possible) Monthly gross allowance: non-compulsory internship 2.350,00€, compulsory internship 1.780,00€ (Difference due to different taxation, net will be the same)




ELIGIBILITY


Enrolled as full-time student for the complete duration of the internship Or in the so-called gap year between Bachelor and Master’s degree (gap year regulation only applicable to EU citizens due to working permit regulations) Candidates in penultimate year of study preferred (following the internship, students should have maximum one year to graduate) Availability for the full duration of the internship from March 2026 - September 2026 Ability to relocate to Herzogenaurach in Germany for the full duration of the internship




KEY FACTS


Application Deadline: October 31st, 2025, 11:59 PM CET Start Date: March 1st, 2026 Duration: 6 months Location: adidas Headquarters in Herzogenaurach (near Nuremberg)



NEXT STEPS


To apply to the role, please submit your CV. You don't have to write us a motivation letter, but if you have something to say, let us know. Please apply in the same language as the job description If we feel like it is a match, you'll be invited to a video interview - don't worry we'll fully brief you on this.

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.




COURAGE: Speak up when you see an opportunity; step up when you see a need..


OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.


INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.


TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.


INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.


RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

AT ADIDAS, WE STRONGLY BELIEVE THAT EMBEDDING DIVERSITY, EQUITY, AND INCLUSION (DEI) INTO OUR CULTURE AND TALENT PROCESSES GIVES OUR EMPLOYEES A SENSE OF BELONGING AND OUR BRAND A REAL COMPETITIVE ADVANTAGE.

– CULTURE STARTS WITH PEOPLE, IT STARTS WITH YOU –

BY RECRUITING TALENT AND DEVELOPING OUR PEOPLE TO REFLECT THE RICH DIVERSITY OF OUR CONSUMERS AND COMMUNITIES, WE FOSTER A CULTURE OF INCLUSION THAT ENGAGES OUR EMPLOYEES AND AUTHENTICALLY CONNECTS OUR BRAND WITH OUR CONSUMERS.

JOB TITLE:
INTERNSHIP - BUSINESS DEVELOPMENT & STRATEGY (M/F/D)
BRAND:
LOCATION:
Herzogenaurach
TEAM:
General Management & Business Development
STATE:
BY
COUNTRY/REGION:
DE
CONTRACT TYPE:
Intern
NUMBER:
536285
DATE:
Oct 16, 2025