Job Description

Your Responsibilities

Support in CRM campaign management, including:


Planning and execution of email, push, and loyalty campaigns Analysis of CRM campaign performance (e.g. open rates, conversions) Optimization of customer journeys across multiple channels (onsite, app, newsletter) Audience segmentation and personalization Conducting A/B tests and deriving actionable insights Working with our data warehouse (DWH) to access and analyze customer data Gaining hands-on experience with industry-leading tools such as Emarsys and Google Analytics
Contribute to SEA (Search Engine Advertising) efforts, such as:


Keyword research and creation of ad copy suggestions Monitoring and reporting on Google Ads and Microsoft Ads performance Supporting budget tracking and pacing Conducting competitor research and benchmarks Assisting with campaign briefs and post-campaign analyses Gaining practical experience with Google Ads, Microsoft Ads, and performance dashboards Liaising with media agencies or internal paid media teams
General support in performance marketing, including:


Day-to-day operations and coordination Cross-functional collaboration with teams like E-Commerce, Design, and Content Support in compiling reports, presentations, and project documentation Familiarizing yourself with common marketing analytics and reporting tools (e.g. Excel, Google Sheets, dashboards)

Your Profile

You are currently studying or have recently completed a degree in marketing, communications, business, media, or a related field You have a strong interest in CRM, digital marketing, and data-driven strategies Ideally, you’ve gained first hands-on experience through previous internships, student jobs, or personal projects You bring an analytical mindset, a structured way of working, and a proactive attitude You are confident using MS Office (especially Excel); experience with CRM tools (e.g., Emarsys) is a plus Basic understanding of A/B testing and customer data analysis Fluent in English (German is a plus) You identify with the Carhartt WIP brand and have a strong sense for our tone and aesthetic

The internship is full-time and will last for 3-6 months.