Job Description

1. Account Matrix Operation: Manage daily operations for JD's official new media accounts across platforms including Bilibili, Douyin, WeChat, and RedNote. Oversee content creation, publishing schedules, audience engagement, and account maintenance to grow follower base, increase loyal fan ratio, and enhance user retention.

2. Content Strategy Development: Create platform-specific content strategies aligned with user preferences and brand voice. Design themed campaigns, special features, and integrated marketing initiatives to produce high-quality, scenario-appropriate content that strengthens brand recognition and business impact.

3. Performance Analytics and Optimization: Monitor account metrics including reach, conversion rates, and fan interactions. Analyze user preferences and industry trends to refine content formats, posting schedules, and engagement tactics for improved communication effectiveness and audience conversion.

4. Marketing Campaign Execution: Develop and implement new media campaigns supporting brand awareness and seasonal promotions. Coordinate KOL collaborations and creative resources to maximize campaign visibility and sales conversion, achieving key growth metrics including GMV targets.

5. Cross-functional Collaboration: Partner with marketing, design, and procurement teams to align content production, campaign execution, and business partnerships. Identify innovative approaches and collaborative opportunities to enhance operational efficiency and brand exposure across new media channels.

?About JD.com?

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JD.com (NASDAQ: JD and HKEX: 9618), also known as JINGDONG, is a leading supply chain-based technology and service provider. The company’s cutting-edge retail infrastructure seeks to enable consumers to buy whatever they want, whenever and wherever they want it. The company has opened its technology and infrastructure to partners, brands and other sectors, as part of its "Retail as a Service" offering to help drive productivity and innovation across a range of industries. JD.com’s business has expanded across retail, technology, logistics, health, industrials, property development and international business. JD.com is ranked 44th on the Fortune Global 500 list and is China’s largest retailer by revenue, serving over 600 million annual active customers. The company has been listed on NASDAQ since 2014, and on the Hong Kong Stock Exchange since 2020. Committed to the principles of customer first, innovation, dedication, ownership, gratitude, and integrity, the company's mission is to make lives better through technology, striving to be the most trusted company in the world.

?Our Global Business?

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We are dedicated to building a digitally intelligent, cross-border supply chain and global retail infrastructure. Leveraging our global supply chain capabilities, JD.com continues to expand in markets where our competitive strengths shine. Currently, JD.com's operations span China, the U.K., the Netherlands, France, Germany, Spain, Brazil, Hungary, Japan, South Korea, Australia, Thailand, Vietnam, Malaysia, Indonesia, Saudi Arabia, the UAE, the U.S., and many others, serving customers worldwide.


Key International Business Segments: Joybuy (online retail business in Europe), International Logistics, Cross-border Import Business, JD Industrials International, JD Property International

?"Joybuy" - Online Retail Business in Europe?

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Joybuy is JD.com's online retail business in Europe. It is currently in the test phase in the UK, the Netherlands, Germany, France, Belgium, and Luxembourg. Joybuy places the customer at the heart of everything it does. Our slogan, “Don’t just buy, Joybuy,” perfectly captures our mission to fulfill our customers’ needs and provide a service that is easy and convenient, but also enjoyable and fun.