Job Description

Head of Product PR (f/m/d)
At TÜV SÜD we are passionate about technology. Innovations impact our daily lives in countless ways, and we are dedicated to being a part of that progress. We test, we audit, we inspect, we advise. We never stop challenging ourselves for the safety of society and its people. We breathe technology, we strive for professional excellence, and we leave a mark. We take the future into our hands. We are TÜV SÜD.


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Your Tasks

The Head of PR leads a team of media experts who work closely with the business, sales and marketing partners to develop a PR program that is part of the channel mix strategy aimed at building reputation and achieving global sales targets.


Strategy & Vision: Define the overall PR strategy in line with business goals Media Relations: Build strong senior-level relationships with journalists and editors and act as the spokesperson for small-mid level crises; while guiding the team on securing coverage and manage press inquiries Thought leadership & Press activities: Planning and execution of press releases, media briefings, conferences, and trade show PR initiatives; Oversee media messaging, ensuring consistency and impact across regions; Position executives as thought leaders through keynote opportunities, bylined articles, and panels; Support product launches with compelling narratives Crisis Management: Lead responses to product level reputational risks or crises and collaborate closely with the CEO Press Office & Crisis Communication to ensure overall crisis management Measurement & Optimization: Track media coverage, sentiment, and share of voice vs. competitors; Report regularly to leadership with clear KPIs Internal Collaboration: Partner closely with the Marketing Business Partners, Legal, Regional and Divisional Stakeholders to ensure aligned and targeted communication Team leadership: Lead, coach, and develop the PR team, setting clear roles, goals, and performance standards Innovation: Ensure a modern and innovative PR approach, exploring new methods and channels aligned with market developments and expectations
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Your Qualifications

Bachelor’s or Master’s degree in communications, journalism, business, or related field 10+ years of PR/communications experience, including leadership in a global B2B environment is a must Proven expertise in communication and senior counsel to executives Media-savvy and Well-connected with journalists Strong ability to develop and place compelling narratives with trade and business media; journalist network a plus Strong crisis management instincts and strategic thinking paired with hands-on execution Strong stakeholder management, cross-functional collaboration, and executive-level influencing skills Fluent in German and English, spoken and written
At TÜV SÜD, we have employees from more than 100 different countries collaborating together. People of different backgrounds, skills, and pursuing different life goals. Our strength comes from these countless and varied perspectives.


We are committed to be an inclusive and diverse workplace by welcoming people of all backgrounds. We want Diversity & Inclusion (D&I) to be a foundation of our company and create an environment where all our employees can trust they will be treated with respect, regardless of gender, nationality, ethnic background, faith, beliefs, disabilities, age, sexual orientation, or identity. As such, our employees are expected to behave at all times in a manner consistent with TÜV SÜD Code of Ethics and Company values.


We firmly believe embedding D&I in the heart of what we do will inherently contribute to the success of TÜV SÜD. Click here to find out more about Diversity at TÜV SÜD.


Work Area: Corporate Functions & Business Support
Country/Region: Germany
Job Location: Munich
Working Model: Hybrid
Employment Type: Full time / regular
Company: TÜV SÜD Customer Engagement and People GmbH
Org Unit Code: CEP-ME-H
Requisition ID: 2144
Duration in months (if limited contract):