Job Description

Business Unit:

BU Assets & Service

Business Line:

BL Assets & Service

Target Hire Date:

2025-07-16

What You Can Expect

Digital Strategy & Innovation

Lead the global digital marketing strategy across key channels (like Website, SEO, paid media, e-mail-marketing and marketing automation) Drive digital growth, lead generation and customer experience with a forward-looking roadmap Monitor and apply emerging B2B digital and AI trends to maintain a competitive edge Take digital marketing to the next level and work with the team to implement new channels and ensure an omni-channel strategy.

Digital Execution & Performance

Oversee performance marketing (PPC, retargeting, programmatic) to drive demand Lead website and SEO optimization to boost traffic, UX, and lead generation Enable data-driven decisions focused on conversion, ROI, and attribution Guide regional teams in localizing campaigns and ensuring brand consistency

Digital Infrastructure & Martech

Own and optimize the digital marketing tech stack (CRM, CMS, MAP, analytics) in alignment with Group Performance & Transformation Collaborate with IT and partners to enhance website and digital touchpoints for usability and performance Monitor GDPR and data privacy compliance across all digital activities

Content & Engagement

Collaborate with content and brand teams to shape a consistent digital narrative across platforms, overseeing web, blog, video, and social media content aligned with customer needs and journeys.

Team Leadership & Collaboration

Lead and develop a high-performing team of digital marketing professionals at group level. Partner closely with global and regional marketing, product, CRM, data protection and sales teams to align digital marketing with commercial objectives. Manage external vendors, agencies, and consultants effectively.

What You Bring:

Education & Experience

Degree in Marketing, Digital Media, Business, or related field (Master’s preferred) 4+ years in digital marketing leadership, ideally in global B2B or industrial sectors; B2C experience with B2B adaptability also welcome Proven success in leading teams and digital campaigns with strong, measurable impact

Skills & Competencies

Deep expertise in digital channels, SEO/SEM, analytics, MAP, and web tech Collaborative, people-oriented leader with cross-functional team experience Strategic thinker with strong analytical and problem-solving skills Excellent communicator with executive-level stakeholder management Strong understanding of the B2B buyer journey and scalable lead generation Excellent command of English is essential, as the role involves close collaboration with international stakeholders. Proficiency in German and/or Spanish is a valuable asset.

Why Join Us?

Play a key role in shaping the digital future of a global industry leader. Lead transformation in an ambitious, forward-thinking marketing organization. Work with international teams in a dynamic, fast-paced B2B environment. * Access to growth opportunities and exposure to senior leadership.