Job Description

At

evoZero

, we are rewriting the rules of construction and redefining how the world thinks about cement. As the

world’s first decarbonized cement

powered by

carbon capture and storage (CCS)

, we’re not just changing materials — we’re changing mindsets.


We are looking for a

Global Marketing Director, evoZero (f/m/d)

who will build the

global marketing function

inside Heidelberg Materials’ most ambitious investment area.The role is based in

Heidelberg

, Germany .


You’ll design what “great” looks like for a global B2B marketing engine — one that doesn’t just follow, but leads the sustainability movement in industrial materials. You will also be the example for what a modern global marketing organization should look like for Heidelberg Materials.


The

Marketing Director, evoZero

will build and lead a modern B2B marketing organization to drive global awareness, brand authority, and demand generation for evoZero.


Reporting directly to the

VP Global Sales & Marketing, evoZero

, you will define the strategy, infrastructure, and talent model for a data-driven marketing function. You’ll position evoZero as the category leader for decarbonized cement and help shape the future of marketing across the Heidelberg Materials Group.

YOUR NEXT CHALLENGE

Define and build the global marketing function for evoZero — including brand, communications, digital, and performance marketing. Develop a modern B2B marketing strategy leveraging account-based marketing (ABM), AI, automation, and analytics to drive measurable pipeline impact. Build and lead a small, high-impact team of specialists (content, digital, analytics, field, channel, and brand) while fostering a culture of creativity, accountability, and experimentation. Partner closely with Sales, Product, and Sustainability leaders to ensure unified storytelling and clear differentiation in the market. Establish evoZero’s voice and identity through integrated campaigns, thought leadership, and digital experiences across global channels. Develop dashboards and KPIs that quantify marketing impact on awareness, engagement, and revenue. Manage agency and vendor relationships; drive efficiency and brand consistency globally. Influence the future shape of global marketing at the enterprise level.

YOUR PROFILE

A modern B2B marketing leader with 10–15 years’ experience building or transforming marketing functions within industrials, technology, or sustainability sectors. Experienced in brand building, ABM, content strategy, and demand generation — ideally for a scale-up or enterprise that has transformed the function. Hands-on and data-driven, equally comfortable setting strategy and executing it. Strong leader and coach — able to recruit, develop, and inspire a diverse international team. Proven ability to partner cross-functionally with Sales, Product, and Executive Leadership to align marketing to commercial outcomes. Creative storyteller who can translate complex sustainability or technical topics into compelling narratives. Fluent in English; German or other European languages are a plus. Based in Heidelberg, Germany (preferred) or elsewhere in the EU with regular travel to Heidelberg (~25%).

OUR OFFER

We are convinced that only those who successfully realize their personal goals can also fully contribute professionally. That's why we offer you attractive benefits, such as:

Flexible working time

models with up to

50% remote working

within Germany

30 vacation days

plus additional special vacation days

Attractive compensation

with

profit share/bonus

,

Christmas,

and

vacation

payment

Multiple

learning

& development

options: support of job-related further training, various technical and leadership development programs

JobTicket, JobBike

and further

special conditions and discounts

for e.g., gyms

Company fitness room

, various sports classes, health, and prevention campaigns Individual onboarding with

buddy program

as well as various

networking initiatives

(Network of Women, International Network etc.)

Modern headquarters next to the river Neckar

with ergonomic workplaces and height-adjustable desks

Canteen

with discounted and healthy meals

Bicycle and underground parking with charging stations

– for e-bike and car
... and much more.