Lead development, execution and deployment of the future Henkel Consumer Brand’s Content Strategy
Shape recommendations for future creative operating model and system to significantly increase creative effectiveness
Shape the overall Marketing Transformation especially the Content transformation (incl. transformation plan, target picture and priorities)
Design the content operating model
Define future production processes and brand governance
Responsible for orchestrating complex and technical workstreams across cross functional teams, on key topics related to Content Strategy
Enable user audiences and business owners to run more effective and efficient operations along key marketing objectives/media processes
Provide strategic advice on topics relating to the marketing transformation process
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What makes you a good fit
Master’s degree in Marketing, Communications, or a related field
5+ years of experience content strategy and transformation initiatives
Experience in content creation processes managing creative projects from ideation to execution, preferably in a global or regional context
Strong content affinity, with a deep understanding of creative operating model and system
Tech-savvy with a solid understanding of GenAI and content-related technologies
Fluent English skills
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Some perks of joining Henkel
Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
Diverse national and international growth opportunities
Globally wellbeing standards with health and preventive care programs
Gender-neutral parental leave for a minimum of 8 weeks
Employee Share Plan with voluntary investment and Henkel matching shares
Company Pension Plan 100% financed by Henkel
MEGA Preventive Health Insurance
CareFlex Supplementary Care Insurance
Mobility offer: My Henkel Bike and Jobticket
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, generations and disabilities. If there are any specific accommodations or adjustments you require for the interview process or your on-site appointment, please inform us, and we'll do our best to accommodate your requests.
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