Job Description

UNIQLO is a leading brand of the Fast Retailing Group, one of the largest apparel retailers in the world. UNIQLO respects the individuality and lifestyle of all customers and takes pride in creating high quality, long-lasting, innovative clothing at an affordable price.


We are currently recruiting for a German Copywriter to sit within the German team, based in our Berlin office. You will be reporting into the Copywriting Manager, for the EU working closely with the wider EU business, as well as local marketing and ecommerce teams.





This is an opportunity for someone who is wanting to produce engaging written content across multiple channels in line with the German UNIQLO brand tone of voice. The content produced will be used by teams across the business in a variety of customer touchpoints, including product names and descriptions, digital ads, the UNIQLO Today blog, product category pages and content rich landing pages in support of multi-channel campaigns.

What you will be responsible for:

Prepare copy for regular site and content updates, including changes to the UNIQLO homepage, category pages and product pages Writing engaging subject lines and e-mail content for multiple weekly marketing newsletters Preparing and revising product names and descriptions in line with brand guidelines and tone of voice expectations Create exciting blog content Supporting designers and site operations teams by responding to ad-hoc copy requests Transcreatingfrom briefs in English to provide content that is carefully crafted for the UNIQLO German customer Developing strong product, campaign and business awareness Proactively engaging with people across departments and following up on deliverables from others without hesitation

Skills, Experience and Attributes:

Degree educated 2+ years’ demonstrable experience content writing in an e-commerce context Experience in retail or fashion Exceptional spelling and grammar Good understanding of SEO, with experience writing copy to achieve SEO-based objectives Bilingual in German (native level) and English (Advanced/Fluent) Clear experience working in a fast-paced environment Self-driven and organized Confident engaging with team members across the business Foundational understanding of data and how it informs copywriting-related decisions in an e-commerce context Ability to work in a multicultural setting

What we can offer you:

Competitive salary Bonus twice a year based on objectives and performance Profit sharing scheme Lunch Vouchers 30% staff Discount Hybrid working: 2 days from home/3 days in the office


Please make sure you upload a CV in English. CV's submitted in German cannot be reviewed and considered.


UNIQLO is an inclusive employer and we welcome applications from all profiles, regardless of age, race, gender, sexual orientation, disabilities or background.


We take data protection very seriously and understand the importance of protecting your privacy and Personal Information.


For the recruitment process, you can find the applicable privacy policy on our site: https://www.fastretailing.com/eng/privacy/eurecruitment.html


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