Job Description

Global Operations



EMEA Music Promotion & Marketing Manager - SoundOn - Berlin



Location

:



Berlin



Employment Type

:



Regular



Job Code

:



A222428



Responsibilities



SoundOn is an all-in-one platform powered by TikTok, designed to empower music creators through each step of their career — from TikTok integrated creation, analytic and promotion tools to global omni-channel music distribution, from accessing to a huge influencer network to monetization of music works via ever-evolving means. SoundOn exists to give every music creator & label the power to reach, resonate and make an impact with global audiences and "do music" their way. Join us and make an impact on the music industry!

TikTok's all-in-one platform for music creators:

Distribute your music globally on TikTok and all major streaming services Maintain 100% ownership and receive 100% royalties
Promote your music and reach global audiences

Team Introduction

TikTok continues to unlock opportunities for artists and labels, with a brilliantly engaged community who love to build connections with artists and their music. The team is working globally and locally with artists, managers and labels to unleash the promotional and marketing power of TikTok, helping talents to secure success on the platform, music streamings, hit charts and brand collaborations.



Responsibilities

Digital Marketing/ Promotion: Work with in-house A&R, marketing, product and artist management teams to ideate, plan and execute music promotion campaigns (on and off TikTok) to develop viral trends based on creative ideas and data insights Relationship management : lead/support on strategy and advise internal and management teams on the most effective release and streaming approaches to maximise campaign impact Discovery & Insights: Identify and monitor key digital & social platforms for emerging trends, creative ideas to effectively communicate with the target audience, keep optimizing promotion strategies. Provide local insights to support Product, Engineer & Strategy teams to iterate product & service strategies. Business-oriented: Responsible for promotion/marketing campaign performance with qualitative and quantitative targets, according to business objectives.

Qualifications



Minimum Qualification(s)

5+ years of experience in digital content, influencer/creator marketing, or the music-related industry. Experience working with short video platforms such as TikTok, Instagram Reels, or YouTube Shorts. Strong ability to develop and execute content strategies to establish and amplify trends on TikTok. Extensive experience in music promotion and creator-based social marketing campaigns on TikTok. Excellent communication and project management skills to manage internal and external stakeholders effectively. Strong data analysis skills, with the ability to conduct deep-dive analyses and make data-driven decisions. High written and oral proficiency in German and English is required to engage with local business partners

Preferred Qualification(s)

A well-established network with local partners and agencies across the DACH region (and ideally in other EMEA markets) to promote music through editorial playlists, radio, TV, and digital channels. Demonstrates a strong work ethic, self-motivation, and a results-oriented approach, with the ability to collaborate effectively across different regional nuances and cultures. Good sense of music content with a keen eye for discovering viral trends on social media.

Job Information



About TikTok



TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.



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Why Join Us



Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.



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We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.



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Diversity & Inclusion



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TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.