Job Description

1. Entwicklung & Umsetzung der Digital-Marketing-Strategie

Aufbau einer ganzheitlichen digitalen Marketingstrategie in Alignment mit den Unternehmenszielen.

Abstimmung von Initiativen über alle relevanten digitalen Kanäle (z. B. Social Media, SEA, Display, CRM & Affiliate).

Sicherstellung einer konsistenten Marken- und Kommunikationslogik über alle Touchpoints hinweg.


2. Performance Marketing & Funnel-Optimierung

Planung & Optimierung von Performance-Kampagnen zur Steigerung von Traffic, Conversion und ROI.

Analyse kanalübergreifender Funnel-KPIs sowie Ableitung datenbasierter Optimierungsmaßnahmen.

Zusammenarbeit mit zentralen Performance MKT Teams zur Sicherstellung einer effizienten Budgetallokation.


3. Content- & Channel-Management

Steuerung der digitalen Content-Strategie inkl. Planung, Produktion und Ausspielung von Content über alle Paid Media Kanäle.

Verantwortung für zielgruppenspezifischen Content zur Erhöhung von Relevanz, Engagement und Conversion.

Sicherstellung einer markenkonformen, qualitativ hochwertigen Content-Auslieferung in Abstimmung mit dem zentralen Performance MKT Team.


4. Website-,& Conversion-Optimierung

Durchführung von A/B-Tests und Landingpage-Optimierungen zur Verbesserung der Conversion Rate.


5. Datenanalyse, Reporting & Insights

Aufbau eines kanalübergreifenden Reporting-Frameworks inkl. KPI-Definition, Dashboards und regelmäßiger Analysen.

Ableitung strategischer Insights zur Weiterentwicklung der digitalen Marketingagenda.

Erstellung von Management-Reports zur Sicherstellung datengetriebener Entscheidungsfindung.


6. Projekt- & Stakeholder-Management

Steuerung digitaler Initiativen in enger Abstimmung mit Marketing, Design, Produkt, CRM, Sales und externen Partnern.

Sicherstellung effizienter Workflows und proaktives Identifizieren von Prozessoptimierungen.

Verantwortung für die fristgerechte Umsetzung digitaler Marketingprojekte.

?About JD.com?

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JD.com (NASDAQ: JD and HKEX: 9618), also known as JINGDONG, is a leading supply chain-based technology and service provider. The company’s cutting-edge retail infrastructure seeks to enable consumers to buy whatever they want, whenever and wherever they want it. The company has opened its technology and infrastructure to partners, brands and other sectors, as part of its "Retail as a Service" offering to help drive productivity and innovation across a range of industries. JD.com’s business has expanded across retail, technology, logistics, health, industrials, property development and international business. JD.com is ranked 44th on the Fortune Global 500 list and is China’s largest retailer by revenue, serving over 600 million annual active customers. The company has been listed on NASDAQ since 2014, and on the Hong Kong Stock Exchange since 2020. Committed to the principles of customer first, innovation, dedication, ownership, gratitude, and integrity, the company's mission is to make lives better through technology, striving to be the most trusted company in the world.

?Our Global Business?

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We are dedicated to building a digitally intelligent, cross-border supply chain and global retail infrastructure. Leveraging our global supply chain capabilities, JD.com continues to expand in markets where our competitive strengths shine. Currently, JD.com's operations span China, the U.K., the Netherlands, France, Germany, Spain, Brazil, Hungary, Japan, South Korea, Australia, Thailand, Vietnam, Malaysia, Indonesia, Saudi Arabia, the UAE, the U.S., and many others, serving customers worldwide.


Key International Business Segments: Joybuy (online retail business in Europe), International Logistics, Cross-border Import Business, JD Industrials International, JD Property International

?"Joybuy" - Online Retail Business in Europe?

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Joybuy is JD.com's online retail business in Europe. It is currently in the test phase in the UK, the Netherlands, Germany, France, Belgium, and Luxembourg. Joybuy places the customer at the heart of everything it does. Our slogan, “Don’t just buy, Joybuy,” perfectly captures our mission to fulfill our customers’ needs and provide a service that is easy and convenient, but also enjoyable and fun.