Job Description

We will never stop making everyone feel more beautiful by providing

cosmetics, innovation and variety

with our brand

essence and Catrice

.



Join our international team with over

800 employees

and help shaping our success story!
Your job:

1. Social Media

Develop and implement a regional social media strategy (including content strategy) aligned with brand and global social media objectives Take full ownership of content planning, creation, and publishing across assigned regional social media channels, as well as analyzing and reporting channel performance Identify regional/local trends, platform developments, and audience insights to drive continuous improvement Manage the collaboration with external agencies, especially for Instagram and Snapchat execution Ensure active, engaging, and brand-consistent communication with the community

2. Influencer

Develop and own the regional influencer strategy in alignment with brand and global objectives, with the aim of strengthening brand awareness, cultural relevance, and commercial impact Identify and build long-term partnerships with creators, brand ambassadors, and opinion leaders who resonate with the regional audience – both within beauty and across locally relevant lifestyle niches Plan, execute, and evaluate influencer campaigns, send-outs, and events tailored to regional market dynamics. Ensure cultural resonance, brand fit, and innovative storytelling across all initiatives Drive a data-informed approach by defining success KPIs, tracking performance, and optimizing activities accordingly Conduct regular competitor and market analyses in the influencer space to identify emerging trends, creator partnerships, and strategic whitespace opportunities Work cross-functionally with internal teams and external agencies to ensure influencer efforts are fully integrated into brand campaigns and performance initiatives Manage budgets and external partners, while also providing guidance to junior team members when applicable

3. Paid Media

Design and execute integrated 360° Paid and Retail Media strategies based on market trends, business goals, and consumer behavior.
Define campaign objectives, target audiences, media mix, and KPIs across the customer journey
Translate marketing and brand strategies into actionable, full-funnel media activation plans Plan, implement, and monitor campaigns with digital and social focus across paid media platforms and channels Analyze media plans, provide feedback to agencies, and continuously optimize ongoing campaigns Drive performance-based decision-making using robust data analysis and reporting tools Identify, test, and scale innovative touchpoints, digital formats, and emerging media opportunities in collaboration with external partners and marketplaces Take full budget ownership for assigned campaigns and countries Steer external agencies and media partners on a day-to-day basis Support capability building within the team and contribute to continuous knowledge sharing Your profile:

Degree in marketing, communication or comparable At least

3-5 years of relevant professional experience

in digital marketing with a focus on social media, influencers & paid media, ideally in the beauty or lifestyle sector

In-depth experience with Asian markets and platforms, especially TikTok

Strategic and operational know-how in social media strategies, influencer relations and performance campaigns Good knowledge of the beauty and lifestyle influencer scene and great understanding of the influencer industry Good sense of trends and future developments in social media Strong analytical capabilities for performance measurement and optimization (e.g. through KPI dashboards, reporting and data-based insights) Experience in campaign management (e.g. planning and execution of influencer campaigns incl. budgeting and negotiation) Excellent understanding of the customer journey and media usage behavior Strong "social first" mindset with a passion for digital trends and pop culture Intercultural sensitivity & communication skills in English (Asian languages are an advantage) Agile, solution-oriented thinking with a hands-on mentality Structured, independent & goal-oriented way of working We offer:

Attractive working environment:

Challenging tasks with a lot of creative freedom in a stylish office.

Team:

Kind, motivated colleagues, for whom the idea of teamwork is principal.

Family business

: Owner-managed, acting sustainably, and always at eye level from interns to management.

Flexibility:

Through mobile working and flexible working hours.

Prospects:

Whether onboarding, continuous on-the-job training, job rotation, or internal/external further training measures - everything is possible.

The classics:

30 days' holiday as well as a freshly prepared lunch, fruit, coffee variety, as well as tea and cold drinks.

Benefits, benefits, benefits:

Company pension scheme, in-house gym, JobTicket, subsidy for childcare costs, and always reasons to celebrate together. Our list is long, so there is bound to be something for you. You can find all our benefits here: www.cosnova.com/en/karriere We look forward to receiving your complete job application in English or German. Your contact person for this vacancy is Salvatore Perri (Team Lead HR International, +49 6196 76156 1076).